Why is everyone talking about…ghosting candidates?
Welcome to Personio Pulse: This Week in HR, where each week we take a look at the latest trends in the world of work, what you need to know about them, and what they mean for you as an HR professional.
This week, we’re talking about timely responses to job applications, how it's affecting overall candidate experience, and what can be done to reinvigorate your organization’s recruiting practices.?
What you need to know?
Is your organization ghosting applicants? Our friends at Greenhouse Software just released their 2024 State of Job Hunting report, and organizations are now, more than ever, ‘ghosting’ applicants at a rate of 61% of the time — a 9 percentage increase year over year.?
While not necessarily new, the current rise in ghosting can be partially attributed to AI. The ability to apply to thousands of jobs in moments has flooded the talent market, and hiring teams are struggling to catch up — with the unintended consequence of applicants being ghosted.?
And that matters because candidate experience matters. A survey from Talent Board found that 58% of candidates who had a negative experience during recruitment would still turn down the job, even if it was for their dream role. The glut of AI applications is stressing talent teams and causing gaps in the entire process.?
What others are saying about it?
It would seem that ghosting is merely a consequence of hiring teams trying to play catch-up with the rise in AI, but it’s important to note that AI isn’t going anywhere and it’s not the sole issue.?
As Brian Westfall , principal HR analyst at Gartner, explains: “What makes this issue so complex is that not all AI uses are necessarily bad… If a job seeker is using AI to refine their resume or cover letter, most employers won’t bat an eye. It’s when they’re using AI to mask a skills deficiency that recruiters need to be on guard.”
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The resulting advice is that HR teams may need to respond with automations of their own: “There are tools in hiring platforms that make it easier to respond to candidates; HR teams should be using them and prioritizing responsiveness to candidates,” explains Jon Stross , President and Co-founder of Greenhouse.
What that means for you
Hiring teams need to ensure that they’re doing two things well: finding the best talent for their needs while guaranteeing every candidate a pleasant experience. Here are some ways to help:?
What else should I read?
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Global Recruitment Lead @ ClientEarth | Global Talent Acquisition Specialist
3 周Unless organisations are not using an ATS the rise in AI-enabled applications is not an excuse for not responding to candidates. Any modern ATS should have bulk communications built in, whether that be for 10, 100, or 1000 candidates at a time.