Why Everyone Is Starting a Podcast

The Joe Rogan Experience Podcast is one of the top shows in the world. Just over the last couple years Joe has featured presidential candidates like Bernie Sanders and Andrew Yang to influential societal changing people like Elon Musk and Edward Snowden. 

Guess what? Joe’s awareness and exposure vastly outnumbers all mainstream media news sources combined by a long shot. Why? Because we are used to listening to people on the news talk for 5 minutes. But when you can host a 2 hour podcast you can get access to much more complicated and deep ideas. 

In my opinion, Podcasting is one of the main reasons why we are seeing an immense evolution of human consciousness around the world.

This is why I am so interested in podcasts and helping others start their own. My main passion is not podcasting, I do not want to be known as the podcasting guy, but I have never seen a professional tool that can spread an idea and grow a brand like the vehicle that is podcasting.

We are in the beginning age of seeing peer to peer media like podcasting begin to take over centralized media and see the landscape evolve in ways like never before for the better and worse. Today we have access to insane technology that gives anybody the ability to create their own program, and brand as a result of that and eventually a community or audience. 

I remember when I started a podcast in 2012.....with a couple of friends of mine. We quit after 3 episodes because nobody listened to our show and thought this was stupid and no way podcasts will catch on. Boy we were so wrong! In fact, because of my regret from the past, it has largely fueled me to do what I’m doing now. I had the chance in my hands and let it go but that’s not happening this time. 

Those who randomly stumble on this and quit, will probably regret it later too. 

So why is everyone starting a podcast? 

• Passive Media: Buys you back time when listening while doing other things in the background. This is why 30% of podcast listeners are high performers and make an average of $250,000+ annual income.
• Learning Tool: Get access to the top industry thought leaders and learn from them directly, trustworthy primary sources are priceless in today's age.
• Mutual Value: You’re not asking somebody to pick their brain like everyone else, you are creating a system where you the host and your guest benefit.
• Evergreen: Podcast episodes are available forever whether it’s 5 days ago or 5 years from now. Reference them in any talk, media, press, and let them live forever!
• Brand Equity: Networking x10,000 with the top industry leaders and creating content with them uplevels your brand and business.
• Industry Sniper: Using the podcast as a tool to get close to the top movers and shakers of your industry and developing a plan by association to get to the top as well works great with a podcast
• Content Pyramid: Starting a podcast is not a random marketing thing to try out. You can utilize the already made content into micro-content to promote your business & brand. 

If you are able to stick out the beginning slow process of starting a podcast, sustain a real grass roots movement, and gain a trusting audience around your expertise....you have created an invaluable asset that will not just change your life but the lives of countless others who decided to tune in.

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Listen to the Humans 2.0 Podcast

If you’re looking for a technological self-development podcast that focuses all about the human experience transformation in this 21st-century world, you should definitely check out my podcast, Humans 2.0 

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