Why is everyone mad at eBay?

Here’s what we have for you this week:

• Amazon's new ad service and why this means big profit for the e-commerce giant.
• Why everyone is mad at eBay, and what the platform has to say about it.
• DHL's profiting on returns and how much returns have grown the transportation sector.
• Blending your PPC and SEO strategy, the step by step guide you need for maximum results.

The Amazon Corner

More Real Estate, More Revenue: Amazon's New Ad Service Monetizing Retailer Websites

Amazon has announced a new advertising service for retailers, called Amazon Retail Ad Service, which will allow them to display contextually relevant sponsored products ads on their websites and apps. This move not only provides Amazon with more ad space but also gives retailers the opportunity to monetize their online traffic and enhance the shopping experience for customers.?

Unlike Google's AdSense, this program keeps the transaction on the retailer's website, allowing shoppers to complete their purchase there. Additionally, retailers have control over where and how many ads are shown, as well as what happens after a customer clicks on an ad. For advertisers, this expansion means access to a wider audience through "Sponsored products across retailers," with the ads appearing within the retailer's website or app.

Learn more here…

Top Retail and E-commerce Stories

Gone in a Click: eBay's Disappearing eBay Links Cause Headaches

The recent removal of the "Sell Similar" and "Edit Listing" links on eBay has caused frustration among sellers, with many reporting a time-consuming workaround to continue their business operations. The lack of communication from eBay, including the absence of the eBay for Business podcast and delayed updates on technical issues, has only added to the difficulty for sellers.

It is unknown if and when this issue will be resolved, leaving sellers feeling unsupported by the platform.? Additionally, the lack of acknowledgment from eBay moderators raises concerns about the level of attention being given to seller issues.

More of this story here…

QUICK TIP: Ensure you differentiate your brand by highlighting unique selling points and standing out from competitors. Then take this differentiation statement and make it evident in all your messaging from emails to your website.