Why is everybody talking about Artificial Intelligence?

Artificial Intelligence has been a much talked about by marketers in recent times. Why such an abrupt interest in the developments of AI?

Let’s have a look.

Conventional marketing techniques that exist today comprises of time intensive and result oriented work. Marketers have to compile vast amounts of data from a plethora of resources that they subscribe to, and efficiently utilize these data to target audiences from different geographies. Furthermore, the manual media buying process has been getting more and more frustrating for marketers due to a profusion of media spaces today. The high demand for engagement driven campaigns has been a trouble to marketers as well.

As technologies develop all around the world, innovators have been coming up with marvelous advancements in the fields of artificial intelligence in marketing. Advanced AI enabled platforms efficiently uses comprehensive machine learning algorithms to effortlessly accumulate an immense amount of data and executes tasks that consume time and manpower.

One such example of a superior AI enabled platform is ADOHM. If marketers utilize such platforms the necessity for optimization tools can be avoided. Hence, AI enabled marketing tools can execute multiple tasks with zero human assistance with high precision.