Why Every Marketer Should Be Including Storytelling In Your Marketing
Christopher Tompkins
CEO of The Go! Agency (Digital Marketing), Author, Forbes Council Thought Leader, Entrepreneur Magazine Contributor, Biz Journals Leadership Trust, Fast Company Board Member, Podcast Host, National Business Mentor
Behold, the hidden treasure of boosting your engagement and increasing your sales…storytelling. If you aren’t so convinced, check out these major benefits to telling stories in your content!?
Stories Encourage Connection
A story has the ability to show who you truly are (behind the brand). It allows your audience to resonate and connect with you and your mission. And, if someone in your audience resonates well enough with your story, they might be convinced to work with you or buy from you.?
Trust and connection are powerful.?
Stories are Stimulating?
Why do people love movies and books so much? Because their stories are interesting and allow us to escape reality for a while.?
In the same way, the stories you use will captivate, motivate, and inspire your audience to act. All those juicy details, drama, and surprise endings are perfect for drawing your audience in and convincing them you are worth dying for…oops, I meant buying for.?
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