Why Every Luxury Brand’s Logo Looks Like Ours?

Most of you will have by now seen the meme doing the rounds recently, demonstrating in black and white how brands as diverse as Burberry and Balenciaga have converged on the same sans-serif font. ISKO? also introduced this cleaner and more legible look 2 years ago.

Let me highlight some practical benefits of the new visual identity: ISKO? denim is one of the world’s most recognized and responsible ingredient brands, and required a new look which is cleaner and more legible, suited to a variety of media and growing demand on brand collaboration. ISKO? sales are rapidly expanding globally, including a strong presence in 34 countries and an international network of textile technologists, design experts and retail specialists making ISKO? the trusted partner of leading Fashion brands.

The logo is ready to accommodate rapidly shifting trends while the modernist font offers an international style freed from the shackles of local identity. The perfect fit when representing the pioneering innovation in denim fabric technology. #iskodenim #denim #isko #newlogo #corporateidentity

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