WHY EVERY ENTREPRENEUR NEEDS TO LEARN DIGITAL MARKETING?

Learn Digital Marketing to succeed as Entrepreneur

If you were an Entrepreneur in the year 2000. you can start a small business in a local town.

You can make business profitable by doing hard work, dedication and doing good financial management skills.

But today, things have changed and every kirana shops are moving towards digital. Every where the payments are accepted in Digital mode.

Even you can swipe cards for any small local shops.

So, it is important for every entrepreneur to learn the digital marketing for running successful and smooth business.

There are some businesses which makes profit with traditional marketing.

That’s sounds good for them. They won’t accept the fact about the digital advancement. Though they created a strong brand through traditional marketing they are succeeding in the market.

So you can have a question now?

Shan, Are you asking me to stop traditional marketing?

NO, definitely not.

I am not here recommending to completely stop all other marketing tactics.

You should understand the mix of traditional and digital marketing which will helps you to grow your business.

But any how, you need to be in the digital industry to showcase your business to the customers.

Here, we will look at the statistics.

This is the data, how people are gathering information.

AGETVDESKTOPMOBILEAge 55+70%14%15%Age 35 to 5457%21%22%Age 18 to 3447%14%40%

From the above table, it clearly shows the young audience are looking for information through Digital channel.

TV Channels are not a promising mode to market your business and catching up the younger audience.

They are ahead of generations and you can’t make them to sit infront of television.

Even now, I spend less than half an hour for watching television. But, target audience are not.

Millions of people are spending their time on mobile to find the details about the product / services

Now, as an Entrepreneur what medium of marketing will you choose?

TV, Radio, Print, Newspapers, Hoardings, Standees, Stall and many more???? or “DIGITAL“

TV, radio and newspaper alone will not work for advertising.

Now a days Internet is too accessible for consumers and all the products are searched through Internet.

Just think a second, whenever you need any information, where do you search?

Internet. Obviously

If you don’t find required information what will be your next step?

You will choose one which has required information.

It is so simple. I am here to help you in making you knowledgeable in Digital Marketing.

Here, I have listed the digital marketing tactics which will help the entrepreneurs to grow their business.

• Connecting with customers online.
• Reach all form of consumers including mobile.
• Increasing the Return on Investment.
• Tracking the customer Interaction
• Getting higher conversions.

The first step is,

Taking over competitive advantage over competitors?

Let us take example,

You have only two cases in order to take over your competitive advantage

Case 1 : Your competitor use digital marketing

Case 2 : Your competitor don’t use digital marketing.

If your competitors are using digital marketing and if you are not.

There is a big problem for you and your company. You are already behind.

You need to struggle a lot to survive in the business.

In other case, if your competitor is not using digital marketing, then you are lucky.

You business will be seen every where and you can make good business.

But the mistake every entrepreneur making is analysing of their website.

Having a simple website and Facebook page doesn’t mean you will be successful in business.

Let us take an example,

If you are in the retail industry, and your competitors are not using digital marketing. It is a big advantage for you.

You can make business only in your location.

What about the retail giants who makes business all over the globe?

It is again simple, they have big brand name, huge products and different varieties.

After a period of time your customers will receive the same product from the retail giant Amazon, Flipkart or Snapdeal

So the point is very clear, even if you are a small business you need to learn digital marketing and utilise it effectively.

The first step is creating a website. You have huge articles over the internet which teaches you how to create website in 5 minutes.

If so, every person on the planet will have website.

A well designed website with good navigation will attract your customers to stay in the website.

Let us discuss this in separate topic.

Once the website is created, you need to build a brand of the website.

Building your brand:

The next step is Building the brand.

Brand awareness is really important for new business and established business.

Companies like Amazon, Ebay and Coca-cola have huge brand name which are recognized internationally.

It doesn’t mean if you have social media you can become big brands.

But the true fact is you won’t have a brand if you not is social media.

There are huge number of social media and almost 50 % of the world population is using social media.

In order to become a big brand, you need to effectively utilise the social media to promote your brand.

The are many benefits of using social media :

• Helps in building client relationship.
• Your brand will be exposed to more people.
• You will have a strong online presence.
• Increase in the sales.
• Boost traffic and helps in search engine ranking.
• Your consumer feedback will be responded immediately.

There are more social media platforms available today

• Facebook
• Instagram
• Twitter
• Snapchat
• YouTube
• LinkedIn

Over the past 10 years, the social media has reached to very higher level which has created many brands.

Using social media is the best way to increase the brand awareness of the business.

Digital marketing will helps you to grow business

How will you grow business with digital marketing?

• By adding new customers
• By retaining new customers
• Lowering the marketing cost
• Increasing the sales number

For example, with less than $10, you can reach maximum of 2000 customers.

This will happen only in social media.

It will cost you 20 or 30 times highers if you want reach same number of customers in other channels.

There is an additional challenge in the digital marketing.

Evolution of smart phones.

If you need to implement the digital marketing, you focus should be not only on web platform, but also on mobile platform as well.

You website should be mobile friendly.

If the page loading time is more than 3 seconds in the mobile, you are losing your customer.

As per the source, 53 % of the users will leave the site if it doesn’t load in 3 seconds.

Invest in designing a website which is worth for ROI.

This is really a key component in increasing your business.

Making customer base

Once a customer will be always a customer.

Making a customer friendly marketing will get you more business. The best way of marketing in the world is “word of mouth”.

Treat every customer like a king and provide them a un match-able services than your competitors.

Get reviews and testimonials from every customers.

Provide your customers with good offers and make the offer broadcast through social media.

Send emails and newsletter at regular intervals. Get the feedback through social media and make every activity of your goes viral.

At last, one day you will be a big brand.

Wish you all success. If you want to know about me and my skills, reach me out.