Why Every Employee Needs to Learn the Art of Selling (Even If You're Not in Sales)

If you’re thinking, “Sales? But I’m not a salesperson!” let me stop you right there. Every employee, regardless of their role, is in sales. Surprised? Don’t be.

For entrepreneurs, selling means convincing customers to buy their product. But for intrapreneurs (that’s you, dear employee), selling means showcasing your time, skills, and expertise to get the best value—aka your salary.

Let’s break this down. Imagine you’re at a busy Indian market (say Sarojini Nagar in Delhi or Crawford Market in Mumbai). Every shopkeeper there knows the art of selling. They’ll highlight the fabric quality, offer discounts, and convince you that the kurta you’re eyeing is a “one-piece only” just for you.

Now, apply this to your job. You’re the product, and your time is your most valuable asset. If you don’t market and sell yourself right, you might not get what you truly deserve.

There are two Roadmaps which you can follow to ensure that you get the Best value which you deserve.

ROADMAP 1: Exploring Internal Promotions (The Low-Hanging Fruit)

We all know the “Job Pyramid”(If you dont, just google it) . The widest base of opportunities lies within your current organization. Yes, internal promotions are often easier to grab than external opportunities.

Here’s a simple framework to approach for a Salary Hike . This has to be approached gradually and not immediately after reading this blog:

1. Ask for Feedback: Regularly check with your manager about areas of improvement and work on them.
2. Document Your Work: Maintain a list of your daily responsibilities, added responsibilities, and any initiatives you’ve taken. For instance, “Streamlined the reporting process, saving the team 10 hours per week.”
3. Showcase Your Value: Highlight instances where you’ve helped solve a problem or implemented a significant improvement.
4. Be Prepared: Research salaries for your role and keep a “true salary calculator” handy.

When you’re ready, schedule a formal meeting with your manager. Politely but assertively put forward your case for a salary hike. And if they say no, ask, “What steps can I take to make this happen?”

If internal promotions don’t work out, it might be time to follow the ROADMAP 2 i.e To look outside.

ROADMAP 2 : The Sales Framework for Employees

Sales, whether for a product or your skills, we have quite same steps. Let’s compare the two:

Selling Process For Entrepreneurs (Selling Products):

Create Product Packaging Label

Scout for Leads (Possible Customer)

Convert them to Warm Leads

Schedule and Prepare for Demo

Give the Best Demo and Close the Deal

Selling Process For Intrapreneurs (Selling Your Time):

Build a Top-Notch Resume (Physical & Digital)

Identify Companies & Recruiters

Network and Establish Connections

Pre-Interview Preparations

Nail the Interview and Get the Best Offer

For example, if you’re in the market for a new job:

• Your resume is your product label. It should be polished, visually appealing, and ATS Compliant. You will find multiple articles on how to ensure that your resume in ATS Compliant
• Your Linkedin profile is your Digital resume , so make sure you brush that well.
• Networking is like converting strangers into warm leads. Connect with recruiters on LinkedIn, attend industry events, and nurture these relationships.
• The interview is the place where you will showcase your value to the company and demand a price for your services—this is where you sell your skills with confidence and secure the best offer.

Final Thoughts: Selling Is Not Just for Salespeople

Selling isn’t about manipulating or exaggerating—it’s about presenting your best self. By mastering the art of selling, you’re not just asking for what you deserve; you’re ensuring that your time and expertise are valued appropriately.

Remember, every chaiwala in India knows the importance of selling. They don’t just pour tea—they build a relationship with their customers, remember your order (adrak wali chai?), and deliver value every single time.

So, whether you’re negotiating your next salary hike or preparing for a big interview, think like a chaiwala: build trust, present your value, and don’t settle for less.

Intrapreneurship 2.0 , The Roadmap to a fulfilling career for employee

Suggestions and feedback are always welcome!! Happy Intrapreneuring 2.0 !!

(From Author: This is one of the first posts you’ll find on the groundbreaking concept of Intrapreneurship 2.0. This framework has been designed with the emerging needs of Gen Z and Millennials in mind—especially those just starting to step into executive and middle management roles in corporates. It’s a concept that balances the bold and sky-high aspirations of the Gen Z workforce while meeting the evolving demands of the corporate worlds, creating a win-win environment. Suggestions and feedback are always welcome as we continue refining this vision.)