Why Every Customer Interaction Matters—and How AI Makes Them Effortless

Why Every Customer Interaction Matters—and How AI Makes Them Effortless

Businesses are leveraging artificial intelligence to reimagine how they deliver service and support. Imagine cutting down on customer complaints and freeing up your team to focus on creating experiences that WOW your customers—companies like SAP are proving this is possible today.

SAP, a leading cloud-based travel expense and invoice management company, offers a compelling example of how AI can drive efficiency and improve customer experiences. They partnered with Coveo to tackle a growing number of customer inquiries and reduce case management demands.

By implementing Coveo's AI solution, SAP reduced case submissions by 30% for every 1,000 search sessions. This wasn’t just a win for operational efficiency; it was a shift in how they connected with their customers. With AI handling routine inquiries, SAP’s teams could focus on creating the kind of experiences that truly resonate.

The takeaway from SAP’s success is clear: a win doesn’t always mean more customer interaction. In fact, less contact can signal a beautifully designed customer experience—one where AI anticipates needs, delivers answers, and eliminates the friction of traditional support channels.

For leaders ready to embrace this shift, the Coveo AI Strategy Masterclass: AI-Driven CX Strategies from the Fortune 100 offers the insights and tools to succeed. This isn’t just about adopting new technology; it’s about crafting a vision where every interaction feels personal, every employee feels empowered, and every decision drives real impact. Join me on November 14th, Thursday 1 PM EST / 10 AM PST and learn how Fortune 100 companies are using AI and GenAI to stay ahead of customer demands.

What You’ll Discover

  • How companies like SAP, Amazon, and Netflix use AI to create seamless, personalized customer experiences.
  • Practical strategies for empowering your teams with the right AI tools and insights.
  • How to identify and track the metrics that drive real change.

Whether you're just starting with AI or ready to scale, this is your chance to turn every customer interaction into an opportunity for success.

Join me at the Coveo AI Strategy Masterclass: AI?Driven CX Strategies from the Fortune?100 and learn how to simplify, scale, and create experiences that keep customers coming back. I’ll see you there!


Bill Quiseng

Chief Experience Officer at billquiseng.com. Award-winning Customer CARE Expert, Keynote Speaker, and Blogger

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QUI TAKEAWAY: Customers pay for their experience, not your product or service. They buy with emotion and justify their decision with reason. Customers seek the best emotional value in their experience, not your logically reasonable best price, product, or service. In today's fast-paced, digital world, customers want the best value in their experience that is quick, easy, painless, and cost less. Empathetic human customer support is just a bonus. Whether companies deliver an AI "question-and-answer" customer experience or a human-personalized experience doesn't matter. All that matters is that customers seek an interactive, quick, and easy WOW experience. Blake, I'm excited to see your event this week. I can't wait!

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