Why every company should showcase itself on LinkedIn: The Key to Attracting Top Talent

In today’s digital age, LinkedIn has emerged as the most powerful platform for professional networking, and companies that fail to properly showcase themselves on this platform are missing a crucial opportunity—especially when it comes to attracting top talent.

When a company is recruiting, candidates will undoubtedly research the business, and LinkedIn is typically one of the first places they’ll check. If your company hasn’t claimed its page, lacks a proper logo, or doesn't even have an “About” section filled in, it raises red flags for potential candidates. Imagine the impression this leaves: if a company can’t take the time to present itself professionally online, what kind of experience can candidates expect once they’re employed?

Why LinkedIn is Critical for Recruitment

ProFind Property Recruitment director Sally Asling explains why having a well-curated company page on LinkedIn is crucial for attracting talent:

• First Impressions Matter: LinkedIn is often a candidate’s first touchpoint with your company. An incomplete or non-existent company page not only looks unprofessional but can also deter high-quality candidates from applying.
• Building Credibility: A polished, active LinkedIn page builds trust. It shows candidates that your company is engaged, serious, and takes its online presence seriously. It’s an opportunity to present your mission, values, and company culture in a way that’s accessible to the professional world.
• Attracting Passive Talent: Even those who aren’t actively looking for a job will notice your company page. By regularly posting updates, celebrating company wins, or showcasing your employee culture, you can pique the interest of passive candidates who may consider joining your team in the future.

The Role of Company Directors as Brand Ambassadors

Sally Asling, director of ProFind Property Recruitment goes on to explain that it’s not just about the company page. Company directors and senior leadership need to act as ambassadors for the brand. A well-maintained LinkedIn profile with regular updates from directors is crucial for reinforcing the company’s brand image. This shows the human side of your business and demonstrates leadership’s involvement in the company’s mission and vision.

Here’s how company directors can contribute:

• Showcase Employee Successes: Rewarding your team for their hard work? Don’t just keep it internal! Share those moments—whether it’s someone achieving a milestone, team outings, or incentives. It paints a picture of a company that values its people, which is extremely appealing to potential hires.
• Highlight Company Culture: Whether it's team-building events, charity work, or celebrating diversity in the workplace, let your company culture shine. This is the content that prospective employees want to see—they want to know what it feels like to work there.
• Post Regular Updates: Directors can post regularly about company growth, new hires, achievements, or industry insights. These posts establish your company’s thought leadership while giving candidates a peek behind the curtain.

The Pitfall of Neglecting LinkedIn

Unfortunately, many companies miss out by either failing to claim their LinkedIn company page or by leaving it incomplete. No logo, no “About” section, no updates—it all looks terrible to a candidate checking out your business. If your company doesn’t show up on LinkedIn, it may as well not exist in the eyes of some candidates. Worse, if your company looks inactive or disengaged, candidates will simply move on to another employer that demonstrates pride in their business.

In today’s competitive job market, especially in industries like property, your company’s LinkedIn presence could be the deciding factor in whether a top-tier candidate applies for your role or moves on.

Need Help Setting Up or Improving Your LinkedIn Page?

If you’re a company director and you need assistance with setting up or enhancing your LinkedIn company page or your personal profile, I am happy to give some pointers to get you started.

Let’s get your company page looking sharp and let me help you attract the best talent out there into your business!

??♀? Sally Asling

?? PROFIND PROPERTY RECRUITMENT ??

?? www.profindpropertyrecruitment.co.uk

?? 07760 787026 | 0204 583 4941

?? [email protected]