Why Every Company Needs a Multi-Modal GPT Solution?

Back in May 2023, we decided to try something new at Twimbit. We rolled out our first generative AI assistant—Buddy, we called it—and handed it to our team. What happened next was wild. People got more done, faster. They started digging up insights we hadn’t seen before. It felt like everyone had a secret weapon, and honestly, it helped us keep up in a world that doesn’t slow down. We were one of the first to jump in, and it paid off.

But then things started shifting. Models like Claude, Gemini, and Perplexity popped up, each with something different to offer—better reasoning here, sharper creativity there. Our team couldn’t resist experimenting. For a while, it was exciting. Then we noticed Buddy wasn’t getting much use anymore. People were scattering across these public tools, and that’s when we saw the downside. Our research data, our IP—the stuff that makes us us—could slip out. One person’s breakthrough wasn’t making it to the rest of the team. We were losing the chance to build on what we already had, like a shared playbook or a way to use our data smarter.

So we went back to the drawing board and Buddy was reborn. It’s a private setup that pulls together the best models out there. When a new one shows up, we plug it in. It’s secure, it’s ours, and it’s built to fit what we need. For example, our strategy, sales, and customer experience teams use it to tap into our research data. They’re benchmarking against the top players, picking up best practices, and finding ideas to grow—stuff that gets us fired up. We’ve got assistants in there for all kinds of things, like writing proposals or pulling together case studies. It’s not about keeping up anymore; it’s about staying ahead.

Here’s why I think every company should have something like this:

#1 Keep Your Stuff Safe: Our research and IP are too valuable to risk on public tools. This keeps it locked down, so what’s ours stays ours.

#2 Get the Best of Everything: Why pick one model when you can use them all? This way, your team has whatever works best, no matter what’s new tomorrow.

#3 Fit It to What You Do: Every job’s different. With assistants running on the right models, you’ve got help that’s spot-on, whether it’s brainstorming or crunching numbers.

#4 Make Your Data Work Harder: Our insights repo is a goldmine—sales uses it to nail pitches, strategy teams see what’s next, and customer experience figures out what people really want. Your data can do that too.

Satya Nadella talks a lot about tech amplifying what people can do, not just doing it for them. That’s what this is about. Back in 2023, Buddy showed us a glimpse of what could be. Now, the new Buddy is proving it’s not optional—it’s how you win. And here’s the cool part: we’ve made it available for others. If you’re wondering how it could work for you, just reach out. We’d love to chat.

Every company’s got to figure out how to thrive in this AI world. For us, this is a an immediate necessity. What about you—how soon can you make it yours?