Why Every Company Needs a Founder Brand Strategy

"People buy from people."

You've probably heard this expression before, and I think it's only going to get more true as AI becomes more prevalent.

One way to leverage the power of relationships is through your CEO or Founder's brand.

In the B2B marketing world, the line between a company's success and the brand of its founder or CEO is blurring more than ever.

Sam G. Winsbury recently shared a lot of helpful founder branding and personal branding tactics and strategies.

Five key takeaways I found helpful:

1. Clearly define your positioning so people understand why they should listen to you. This means communicating your message, mission, and credibility.

2. Amplify your brand through organic content, PR/media, and paid ads. Look for PR opportunities like podcast interviews and media features. Pitch relevant topic ideas tailored to each outlet.

3. Make sure your LinkedIn profile and online assets like your website and sales funnels support your content and are credible. These elements make an impression and influence people's decision to work with you.

4. Keep producing high-quality content consistently. Ensure it aligns with your business objectives and ties into your overall go-to-market strategy.

5. Founder branding elevates corporate branding. By humanizing your brand and building an authentic connection with your founder, you make the brand more relatable and build trust.

Want to learn more about founder branding? Check out the rest of our conversation here:

Until next week,

Taylor