Why every CEO must learn eCommerce SEO

?The idiom ‘Jack of all trades’ is often misunderstood. The full quote by Shakespeare shows that being a jack of all trades can be a good thing, versatility outweighs mastery of a single skill. This is precisely why, as a CEO, you need to have a working understanding of what impacts your online brand presence and generates leads – Search Engine Optimization (SEO).

SEO is the process of optimizing a website so that it ranks higher in search engine results pages (SERPs). When a website ranks higher in SERPs, it is more likely to be seen by potential customers.

There are a number of reasons why every CEO should learn about eCommerce SEO.

1.??????It helps in increasing website traffic and website authority

2.??????It helps to increase brand awareness

3.??????It helps to generate leads and boost sales

4.??????It improves marketing efficiency and reduces unnecessary costs

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As a CEO, you can maximize the efficacy of your digital marketing initiatives and influence eCommerce SEO by:

Set clear KPIs for eCommerce success - From a CEO’s perspective, you can give a clearer vision to your marketing team and SEO expert, of your marketing objective. This will enable them to design a strategy that is most effective

?Drive the integration of offline and online shopping experiences – Your nuanced standpoint can enable your team to create a seamless transition from offline to online UX and CX and vice versa.

?Spearhead your marketing campaigns – With SEO knowledge you can gauge the customer’s requirements through high-ranking keywords and design strategies that answer their pressing needs.

?Be a master storyteller – With your deep understanding of your brand, combined with the prowess of SEO, you can meritoriously tell your brand story and create a strong brand identity.

In addition to the points mentioned above, CEOs should also be aware of the importance of:

• Creating high-quality content that is relevant to the keywords that your audience is searching for.
• Optimizing your website for mobile devices.
• Building backlinks to your website from other high-quality websites.
• Tracking your SEO progress and making adjustments as needed.

There are a number of resources available online to learn about SEO and ways to leverage it to your best advantage, such as blogs, articles, SEO conferences and workshops, or even hiring an SEO consultant or opting for GTM services by a full-stack eCommerce marketing agency like ewiz commerce! Schedule free consultation with our expert.

By taking the time to learn about eCommerce SEO, CEOs can give their businesses a much-needed competitive edge in the online marketplace.