Why every business needs a professional email address
If you want to make a good impression in business then having a?professional email address?as part of your business collateral is vital.
Your clients/customers are more likely to buy from you if you have an email address that reflects your company name. So for example mine is?[email protected]?(not?[email protected]).
You’ll come across as trustworthy if you have taken the time and effort to buy yourself a professional domain. People will know you are serious about your business.
It will help you avoid the dreaded spam folder. Branded emails from known platforms send a signal to inboxes that your messages are less of a risk. This is even more important if you want to set up email marketing in your business.
TIP: If you are looking to use email marketing in your business please do not use an email address such as info@, support@ as it will be likely your email will end in spam.?Always use a personalised email address.
If you are looking to grow your business and take on employees/contractors, providing each of them with their own professional email address looks professional and helps customers easily find the right people to email. Not only that, it gives you control. If your employees/contractors leave your business you have full control of their email. You can easily delete the mailbox or change their password so they no longer have access.
The good thing is, setting up a professional email address is extremely affordable and easy to do. For mine, I?use?Just Host. Have I convinced you? Will you be setting up a professional email address? Comment below.
Marketing Solutions Curator and founder of The Marketing Alliance?
2 年I see this all the time, sometimes even for national companies whose vehicle livery displays a website with a private domain (e.g. johnsmithlogistics.co.uk), but a Gmail or even AOL email address! Understanding the potential negative impact a personal email address has on a company's brand is such an important and valuable point, Alison. Thank you for highlighting it.