WHY EVERY BUSINESS NEEDS A PROFESSIONAL CONTENT WRITER!

Are your competitors pulling ahead of you, as you watch them create eye-catching marketing content at an ever-accelerating rate?

There’s not a business today which couldn’t benefit from the services of a professional content writer or copywriter. A skilled communicator will give a unique slant to the dissemination of your company's information across a range media, especially digital marketing, while they can also help you to effectively target your audiences with specific and relevant content.

An accomplished content writer can add value to website landing pages, case studies, webinars, blog posts, e-mail newsletters, social media copy, video marketing, podcasts, e-books and much more. A copywriter can also create offline content such as brochures, flyers, billboard ads, publicity material and magazine posts. I may agree that your website design and corporate image look terrific, but dynamic and insightful content is what will create a lasting impression on visitors to your site and encourage potential clients to take action.

An experienced content writer will:

• Research, create and execute original, memorable and informative content that will establish you as an industry expert and validate your business as a credible source.
• Establish an image and voice for your company and develop it according to your brand.
• Seek information and inspiration from unlikely and original sources.
• Get to the heart of a topic and thoroughly answer FAQs from potential customers.
• Monitor content trends and relevant industry news with tools like Feedly, Scoop.it and Flipboard, to ensure your content is fresh and of the moment.
• Optimise content for search (SEO) by using keyword research tools such as Soovle, KWFinder, Jaaxy, SECockpit, Google Keyword Planner, KeywordTool.io, Google Trends or Keyword Snatcher, while adhering to brand guidelines.
• Promote and co-ordinate locally-focused digital marketing and content creation.
• Post photo-imagery, infographic or videos on your website and social media pages (Linkedin, Facebook, Twitter and YouTube etc.) to depict your brand's story and take visitors on a journey of discovery.
• Make continual updates to your website, blog or social media pages to maintain relevance and sustain interest in your business.

Content & SEO

Your main objective is to have an expert create quality content that is unique, has impact, and is attractive to your audiences. This is a sure-fire way to increase traffic to your brand and get the most out of search engines, and is where a content writer can make a dramatic difference to your business and its visibility.

Your professional writer is likely to suggest significant changes to your website design and content, in order to achieve a better showing in organic (unpaid) search engine results. Commonly-used search engines such as Google will only feature your content if they can comprehend who you are and what you might offer to their users. They don’t just pick up on a few key words (though these are important): Google utilises a sophisticated algorithm to determine your ranking on its search engine, which involves scanning your website, looking at design and content elements. This helps determine what type of topics the site discusses and how user-friendly it is. This process is called crawling and it enables the search engine to deliver more relevant and useful search results to its users.

So, by improving your content and SEO, especially with relevant keywords that are related to your business, the better your website will appear to the search engines, and the more likely they will be to recommend your website or post to their users. In a nutshell, content writers can boost and improve your SEO and SERP rankings prodigiously through the creation of compelling content that visitors will want to read and take time to engage with.

Social Media

A motivated content writer will also enjoy sharing your links and website or blog content across various social media platforms, to help you secure more exposure and potential business. In fact, companies that work to build their social media presence will often see their Facebook, Twitter, LinkedIn, and other social profiles alongside their company’s website on SERP. Don't forget though: a content writer is not just there to give a facelift to your website or increase your SEO rankings, a content writer is also a valuable source of information for your customers.

Finally, is your website or blog content truly intriguing and attention-grabbing? No matter what industry you are in, or how big or small your business, it's a simple fact that engaging a professional content writer will help your business improve its public image, leading to a range of positive outcomes for the company and for you.

Are you looking for articles, blog posts, or any other form of content? I offer professional and reliable content writing services with an enviable international reputation over many years:

100 % Original Content - Unlimited Revisions - 15+ Years of Experience

Lorraine Cattell: [email protected]