Why Every Business Needs the ORT SA Business Directory

In November 2023, ORTSA introduced the ORTSA Business Directory: www.ortsabizdirectory.co.za. This innovative platform, conceived in collaboration with the Astron Energy Development Fund, signifies an important step towards our commitment to the growth and prosperity of South African small, medium, and micro-enterprises (SMMEs).

At its core, the ORTSA Business Directory serves as a gateway for businesses that have successfully completed ORT SA ?rigorous Business Mentorship and compliance programme. It's not just about listing; it's about exposure to rising stars. By providing a platform for SMMEs to showcase their offerings, we aim to facilitate lead generation and foster potential business opportunities, catalysing economic growth and empowerment.

SMMEs are the backbone of the South African economy, contributing approximately 34 percent to the nation's GDP and playing a crucial role in driving employment. However, many of these businesses face challenges in accessing B2B markets. Recognizing this obstacle, ORTSA leverages its extensive network and expertise to position SMMEs as preferred suppliers within our directory.

By promoting SMMEs as the first choice for services or products, the ORTSA Business Directory creates an economic ecosystem of reciprocal support. Through this symbiotic relationship, businesses can leverage each other's services, fostering collaboration and mutual growth.

In today's digital era, visibility is paramount. While only 24.9 percent of businesses with websites are used online according to SEO research, business directories remain a preferred choice for customers and B2B interactions. The ORTSA Business Directory enhances visibility for listed businesses, allowing customers to compare offerings based on price, location, and quality standards.

What sets the ORTSA Business Directory apart is its foundation of compliance development. Businesses listed in the directory have demonstrated a commitment to excellence, adhering to South African legislative requirements and undergoing rigorous operational training. This ensures that customers receive the highest standard of products and services, bolstering trust and confidence in SMME offerings.

Spanning across every industry and sector, the ORTSA Business Directory offers a comprehensive solution for clients' needs. With the ORTSA stamp of approval, clients can trust in the quality and reliability of listed businesses.

Whether you are an individual or a business seeking a service or product or you are part of the procurement team in your company – Join us in harnessing the power of SMMEs! Check the ORTSA Business Directory: www.ortsabizdirectory.co.za. Choose an SMME and become part of a solution-driven economic ecosystem, driving business development and employment creation in South Africa.

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