Why Every Business Needs to Offer Digital Gift Cards in 2024 (Hint: It's Not Just About Convenience)

Gift cards are no longer just a seasonal craze. In 2024, digital gift cards are THE must-have tool for businesses wanting to increase sales, attract new customers, and keep loyal ones coming back. If your brand isn’t leveraging them yet, you're missing out on more than just holiday revenue.

Want to know why digital gift cards are revolutionizing eCommerce and in-store sales? Let’s dive into why they’re an absolute game-changer—and how you can use them to boost your bottom line in 2024.

1. Digital Gift Cards = Easy Wins for Sales

Let’s face it: consumers love convenience, and businesses love revenue. Digital gift cards combine both! With just a few clicks, your customers can send a gift to anyone, anywhere, within seconds.

But here’s the kicker— According to Gitnux the global gift card market size is estimated to reach $839.25 billion by 2027. Every gift card acts like a bonus invitation for your business to make more sales.

2. Expand Your Customer Base Without Lifting a Finger

Did you know that every digital gift card is essentially free marketing? When your loyal customers purchase gift cards for friends and family, they’re introducing your business to people who might have never heard of you before. It's like word-of-mouth marketing on steroids, and it costs you zero dollars in ad spend.

Question: How would you like hundreds of new customers to discover your brand every holiday season?

3. Keep Customers Coming Back for More

Repeat customers are the backbone of any business. Digital gift cards offer a fast track to customer loyalty. Not only do they drive sales, but they also bring people back to your website or store, keeping your brand top of mind.

Imagine the value of every redeemed gift card being not just a sale, but also an opportunity to build long-term relationships.

4. The Omnichannel Experience Just Got Better

Running both an online and physical store? You’re in luck! Digital gift cards bridge the gap perfectly between the two. Whether a customer is shopping on your website or visiting your storefront, they can redeem their gift card wherever they prefer.

This flexibility doesn’t just offer convenience—it builds trust and creates a seamless experience your customers will love.

Ready to Add Digital Gift Cards to Your Business?

Here’s How to Get Started:

1. Pick the Right Platform: Not all platforms are created equal. Choose one that offers easy setup and seamless integration, like 99minds, which also allows full customization to match your brand.
2. Promote, Promote, Promote: You can’t just add a gift card option and call it a day. Highlight it on your website, in email campaigns, and across social media. Better yet, offer special promotions for gift card buyers.
3. Track the Data: Use insights to see how digital gift cards are boosting your revenue and customer base. This helps fine-tune your approach for even better results.

Get More Tips to Maximize Your Gift Card Strategy

Want to dive deeper into how digital gift cards can transform your business? Read the full guide here. In this guide, we’ll cover everything from advanced marketing strategies to must-know trends for 2024.

Don’t miss out—2024 could be your biggest year yet with digital gift cards leading the charge.

Final Thought: Are You Ready for the Future of Customer Engagement?

The future is digital, and gift cards are a major part of that shift. If you're serious about growing your revenue, improving customer retention, and gaining new customers, digital gift cards need to be a part of your strategy.

We are available to assist you in answering this question if you book a demo to explore the options that best fit your needs. Cheers!