Why Every Business Needs a Freelance Content Writer (and How to Choose the Right One)

As a business leader, I'm sure you've got a million and one things on your to-do list! You may be a company owner trying to spin multiple plates in different areas, the Head of Marketing or Content busy devising strategies and managing your team, or perhaps you run an agency responsible for delivering top-notch content to clients. Whatever your role, finding the time and head space to write your content will likely be a challenge. But, as I bet you’ll appreciate – great content is no longer a nice thing to have. It’s an absolute must! That’s where a freelance content writer comes in.

I’ve been successfully delivering work as a freelance content writer for over seven years. I can take your ideas and your brand messages and transform them into content that engages, informs, and converts.

Below, I’ll share why every business or agency needs at least one freelance content writer (spoiler alert: you do!) and how you can find the perfect match for your brand.

Six Super Reasons Why Your Business Needs a Freelance Content Writer

So many people these days are time-poor, especially if they are managing a business. Everything is so fast-moving that there is little time to sit, reflect and concoct engaging content. Yet, that's precisely what's needed to support the growth and success of your business.

If you're all too familiar with this situation, here's where a freelance content writer can help.

1. We’ll save you time

There's no getting around it; creating content is time-consuming! This step-by-step process involves brainstorming ideas, researching concepts and integrating SEO strategies. And all that is before you've even typed a word of your actual content!

A freelance content writer will take all that off your plate. We remove the worry of content creation, giving you the focus and capacity to concentrate on growing your business or delivering a stellar service for your clients.?

2. We bring expertise to the table

Like many freelance writers, I live and breathe content. I write nearly every day, delivering a range of pieces for my clients. This continual practice of our writing skills means we know how to develop blog posts that rank on Google, email campaigns that get clicks, and social media copy that stops the scroll. We understand tone, audience, and how to structure content for maximum impact, whether it’s producing pieces for your business or helping your clients shine.

3. We help build brand voice

A brand voice is what makes a business unique. A freelance content writer can help you define and refine that voice, ensuring consistency across all your content or that of your clients.

We may not be part of your in-house team, but that doesn't mean we're not dedicated to appreciating what makes your brand tick. For me, I seek to develop close partnerships with my clients so I can really understand the heart and soul of your business (or your clients’) and convey that in a way that resonates with your audience. Perhaps you want to be clear and professional, quirky and fun or friendly and conversational; whatever approach you take to doing business, I'll make sure it's communicated through the style of your content.

4. We’ll boost your visibility

Content continues to be a major driver of visibility, and that's not going to change anytime soon! To get noticed in the overcrowded online space, you need consistent content, such as blogs, whitepapers and social media posts. Skilled freelance content writers understand SEO, keyword optimisation and how to create shareable content that puts your (or your client’s) brand in front of the right audience.

5. We’ll increase engagement and conversions

Okay, so just making great content visible is not enough - you need to drive action from your audience. But don't worry; we've got that covered, too! We know how to hook your readers with content that builds intrigue from the very start, tell stories that resonate, and develop compelling calls-to-action (CTAs) that turn new leads into loyal customers.

6. We offer flexibility with budget and workload

With a freelance content writer, you get the flexibility that contracted employees simply can't match. We offer a highly adaptable service, scaling our work up or down as required. It means you can tailor our workload to meet your needs and budget.

Need a flurry of blog posts one month and just a few tweaks to your website the next? No problem! As freelancers, we are there when you need us and won’t cost you when you don’t! By having a few reliable freelancers on your books, you’ll never be under- or over-resourced.

?

How to Choose the Right Freelance Content Writer

Finding the perfect freelance writer(s) for your business or agency doesn't have to be daunting. Here are some tips to help you make the right choice:

1. Look at portfolios

A writer's portfolio is a window into their style, versatility, and expertise. Check out examples of their work to explore if their tone and quality align with your requirements. And if you can’t see what you’re looking for, ask. Most freelance writers will be pleased to share further examples of their work.

2. Check Testimonials and Reviews

Look for feedback from their clients. Positive testimonials and reviews can give you great insight into their professionalism, reliability, and ability to deliver results.

3. Assess Their Industry Experience

While a great writer can adapt to any industry, it helps if they have experience in yours. They’ll already understand the nuances, terminology, and audience expectations, making the process smoother for you and your team.

4. Communicate Your Needs Clearly

It's a great idea to set aside time for a call to get to know your potential content writers and get a feel for their work and their skills. These meetings also provide an excellent opportunity to clarify your goals, projects, budgets and timelines. Furthermore, it will give your potential content writers a chance to find out what they need to know, too. A good content writer will ask questions to fully understand your needs and deliver work to a high standard.

?

With a freelance content writer, you get to enjoy the results of their expertise without the commitment of a full-time employee. This combination of skill and flexibility creates a win-win situation!

If you’d like to learn more about how I can help you create content for your campaigns, please get in touch at [email protected]. I'd love to explore how we can work together!

?

?