Why Every Business Needs AI-Driven Data Security – From Planes to Pints

Today I travelled from Miami to London, not just to grab a coffee with my mum down at Paddington station (although that was a nice surprise), but to speak at Cloud Expo 2025, about AI Powered Data Classification. And it got me thinking.

As I was moving through a world of interconnected businesses—airlines, underground trains, hotels, cafés, and, of course, a few iconic London pubs—I can’t help but notice a universal truth:

Every Stop is Another Business Powered by Data

From airlines managing passenger manifests and loyalty programs to a pub chain tracking customer preferences and marketing promotions, data isn’t just something they store—it’s what makes them competitive. But here’s the challenge:

No two businesses are the same. And neither is their data.

Your Business’s Data DNA: More Than Just Numbers and Keywords

Think about your business’s most valuable data. It’s not just credit card numbers, email addresses, or personally identifiable information (PII). It’s the complex, interwoven information unique to your business—your product designs, pricing models, supply chain contracts, and proprietary algorithms.

This data isn’t easily categorized using basic rules or regular expressions (regex). A regex can find a Social Security Number or a credit card format, but it can’t decode the context of your data’s DNA—the deeply embedded structure and meaning that defines what’s actually sensitive.

That’s where Cyera’s AI-driven classification comes in.

How Cyera Deciphers Your Data DNA

Unlike legacy tools that rely on static keyword searches, Cyera’s AI-powered classification understands your business’s unique data patterns, much like how genetic sequencing decodes DNA.

• AI-powered learning: Cyera doesn’t just look for predefined patterns—it learns what’s critical to your business, whether it’s an M&A strategy document, an airline’s loyalty program database, or a pub’s supplier contract.
• Context-aware security: Goes beyond “credit card numbers” and “SSNs” to recognize your business’s intellectual property, confidential reports, and unique datasets.
• Real-time risk reduction: Identifies exposure points where your most important data is at risk, whether in cloud storage, SaaS apps, or on-premise environments.

Cyera’s AI + Your DLP = Precision Data Protection

Many organizations already have Data Loss Prevention (DLP) solutions, but they struggle with false positives—security alerts triggered by irrelevant or misclassified data.

Cyera integrates seamlessly with your existing DLP solution, using its 95% classification precision to filter out false positives and surface only the real risks.

• AI-Powered Alert Validation: Cyera analyzes DLP alerts and tells you whether they are genuine threats or unnecessary noise, dramatically reducing alert fatigue.
• Optimized DLP Efficiency: Instead of wasting resources chasing false positives, your security team can focus on actual data risks.
• Better Compliance, Less Complexity: By improving accuracy, Cyera ensures you’re protecting the right data while minimizing unnecessary workflow disruptions.

One Platform, Every Industry

Whether you're managing a global airline, a five-star hotel, or a fast-growing pub chain, your data isn’t generic—it’s what gives you a competitive edge.

But if your security tools don’t understand that, how can they truly protect it?

That’s why AI-powered data security isn’t a luxury—it’s a necessity.

See Cyera in Action at Cloud Expo 2025

I’ll be in London discussing how businesses across industries can take control of their data security without slowing down innovation.

Let’s connect at Cloud Expo 2025—because protecting your unique data starts with the right technology.

Cheers to smarter, AI-driven data security. See you in London!