Why Every Business is a Media Company

Hey guys,

This is something I am extremely passionate about.

I personally believe everyone is a media and marketing company.

All it takes is your passion, whether that's your business, a product you sell, or a service.

What that means is you have the ability to create a media company, a marketing funnel for your business in the day and age we are living in.

We have FREE distribution in our hands!!

So let me give you an example of exactly what I am referring to.

Let's say you sell flowers.

You have a passion and have created a business selling flowers.

Well, you start a podcast around them, talk about your love of flowers.

It does not take much; you have an iPhone, or invest in a camera.

You learn how to set up a tripod, and there you have it.

Now once you have started your podcast, on your love of flowers, whether it is you by yourself, or your co-founder, or a colleague.

I'm sure you have many people within your network who would love to join you.

Potential leads, you now have set up time each week to record a podcast conversation around your business.

Then you post those episodes on YouTube for the video, and the audio on distribution platforms.

You now can use content from that podcast episode, broken down into small nuggets, and you now have content to post on your social media channels.

You can now use that media, that content to attract leads, interest, reputation, and most importantly, personal brand.

You can now run paid advertisements against great content from that podcast episode to drive sales and awarness to your business.

It is a way of you having content without going out of your way to create the content, so authentic.

That is a game changer!!!

This is building a media company; you are now more findable.

Remember, social media now is all about interest.

It shows people what they are interested in, it's not about how many followers you have.

Now people who are interested in flowers can have access to you because you're showing up on SEO on YouTube, audio, and all of your social platforms, including your website.

One thing, though.

You need to be incredibly consistent, I mean relentless consistency, the type of consistency that your audience knows every week, every day you're going to show up for them.

That builds trust and tells the algorithms to push you forward in your expertise.

Now after a consistent period of doing this, now inserting advertisements in between podcast episodes, you are a media company; you have sales and inquiries coming in on a daily basis because people trust you and can relate to you.

Opens more opportunities beyond your wildest dreams because you were smart to use distribution to elevate your message and your business.

You are now open to millions of opportunities through sponsorships and are an authority figure.

This takes time and strategy but if you do it right, you were the genius.

Now I know a lot of business owners find this time-consuming; I get it, but now that's where help comes in.

We can help you turn your business, your idea, and form a media company around it where you have a plethora of content to present to the marketplace.

You can monetize your distribution especially through YouTube.

On the Rubasha Family podcast, we post every single day; we have built our media company, YouTube and Google know us so well.

We can not only provide that consistency for you on YouTube but now provide you with so much content that you can now use to truly grow your brand and become that authority you are.

This is an investment you will thank yourself for.

Build your media company; there are no excuses.

Contact [email protected] to get started or feel free to send me a message on LinkedIn.

Good luck!