Why Event Marketers Need to Focus on Tech Platform Integrations

Event marketing is a wild mix of creative planning, brand positioning, and strategy. For marketers, that means managing a laundry list of tasks: tracking contacts, handling sales, crafting campaigns, and soothing attendee dilemmas like a pro therapist.?There’s a way to?make your marketing successful yet less labor intensive. ?

With smart tech platform integrations, you can skip the endless manual processes and instead focus on boosting your ROI. Eventcombo's tech platform offers 250+ integrations to make your event marketing smoother and less chaotic. Here’s a list of integrations that you, as an event marketer, will need: ?

Social Media Integrations for Effortless Promotion?

Want to get the word out about your event without spending all your time on social media??With social media integration by your side, boosting event awareness is a lot simpler. By linking your platform to top social networks, you can automatically share event updates, encourage attendees to post about your event, and watch the excitement about it spread like wildfire. Plus, you’ll get real-time insights into engagement, so you’re not just promoting an event—you’re building your brand.?

Analytics are Your Secret Weapon?

Want to know exactly which marketing strategy or asset is working (or not) at your events? With analytics integration, you can track and measure everything—from registration numbers to post-event surveys—and tweak your marketing strategy with confidence. Get all the marketing data, such as social media coverage, email performance, and more to ensure that your next event is a blockbuster.?

Email Marketing to Build Excitement?

We all know emails aren’t going anywhere, and when used right, they can be your secret weapon for filling those event seats. Integrate an email marketing tool, and you can send beautifully designed emails, run personalized campaigns, and get real-time data—all without manually handling endless lists. Plus, the best part? Everything is automated, freeing you up to focus on creating an unforgettable event experience.?

CRM for Strengthening Relationships?

Who has the time to manually migrate data between individual tools—or worse, sort it all out every time before starting your next strategy? CRM integration keeps all your data in one place, so you don’t have to juggle multiple systems. From event attendance to feedback, everything available in your event management platform is always synced with your CRM. You can also personalize your event marketing communications via email, SMS, or social media, helping you refine your strategies faster and more efficiently.?

Wrapping it Up?

Imagine cutting down all the tedious tasks and adding automation in your event marketing routine. With open API integrations with multiple tools, marketers can?focus on building impactful strategies that make a difference. With improving ROI, and your sponsors will be all smiles. Want to see how it works? Book a demo today, and get started on your path to smoother, more successful marketing!?

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