Why even semi-successful CTAs won't cut it
My call-to-action as we hit mid-August? Enjoy the remains of summer.?
Winter arrives sooner than we think (in 128 days). As for your calls-to-action, let’s look at improving them so your emails get more clicks and produce sales while growing your list too.
Big 5 CTA Facts-n-Stats
?One CTA per email more popular among marketers. 43% use one, versus 30% who use two per email.?
?Single CTA emails also shown to increase sales by over 1,600% (older Wordstream study).
? Personalized calls-to-action perform 202% better than basic CTAs (though personalization takes more creativity in 2023).
?Post-purchase pages with calls to share get 16x more social shares.
?Conventional wisdom isn’t always smart→ one test showed a top-of-fold landing page CTA beaten by a CTA at the end (converted 304% better).
Source: Hubspot
3 Actions to Take
BTW - Best Subject Line in My Inbox (+why it worked)
Uses “You” twice and asks a question about an action I was maybe supposed to take. A lil sneaky but not underhanded.
Read on for sketchy email clicks, new studies on social proof, & ‘sustainable’ sales.
??Trashed
Landfills contain megatons of flyers, postcards, and sales letters. Most trashed before people read the business name.
Same with marketing emails.
Protect your email campaigns from being trashed before readers even read your subject line.
You can get up to 7 out of 10 emails opened and read with Inbox Mailers.
Yep, up to 70% open rates. Not only that. Click volume increases too.
Learn how Inbox Mailers is helping other email marketers like LeadMark triple their open rates. Schedule a free demo today.?
*sponsored
Knowledge Base
??Knowledge is power, but first, NFL sticky fingers
Yahoo Postmaster tips for when campaigns land in spam folders
?Tips & 3 tools (incl. Neuroflash) for AI SEO help
Getting sketchy email clicks? Action steps to take?
??How to deal w/ data overload (5 quickie tips)
Empathy helps w/ sales so read fiction to increase yours
Follow Inbox Mailers on LinkedIn
Self Help
WTH! Study shows over half of men dealing with hair loss are “extremely self-conscious” about socializing.
I thought we solved this non-problem when Michael Jordan made shaved heads cool.
Sure, LeBron’s insecure and narcissistic so he needs hair plugs but…
Fellas. Shave that dome. And move on. You’ll save money and time by shaving your head at home— so you can go out.
*Shout-out to Inbox Hackers:
??Varshit at BlackBoardRadio (communication mentors)
??Antonia at UNC (edu)
Facts and Stats
Bonus: “Sustainable” helps sales but only if….? Answer here??
Get Hacking
(A hack to implement today)
Add more social proof that subscribers should be clicking on your CTAs.?
Need proof social proof is still going strong? K. 5 new studies.
*Friendly with other email marketers? Share Inbox Hacking with them so I can keep my pups in Scooby Snacks.
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Thanks for reading, see ya Friday at 9:30 a.m.,
Shane McLendon
Copy Editor, Inbox Hacking