Why entering business awards is good for new business and brand recognition

At this time of year we especially seem to see awards ceremonies being held left, right, and centre, both Regionally and Nationally. So, is it worth you entering a business award and why do you see so many firms doing so? Surely there’s only so many you can win?

At the Eventus Recruitment Group we do enter awards that are relevant for our markets. Furthermore, we have been lucky to have been finalists of many and even fortunate enough to win some as well.

The benefits of entering business awards can be put into three different categories: marketing, analysis, and motivation. Here, we will go into depth about each one more and what business awards really do have to offer to you and your firm.

Benefits of Business Awards for Marketing

Entering awards is a great way to showcase your business and get recognition for the hard work that you and your team have put in. It’s an opportunity to demonstrate the value and impact of your business and highlight the successes you have achieved.

Increasing brand awareness by including business award logos on your website can help spread your name and increase your reputation. Furthermore, winning an award can be used to promote your business and gain invaluable publicity. Even being name a finalist is an opportunity to get some positive PR for your business in the media. This is also great for recruiting. Everyone wants to work for an award-winning company, so when job hunters see those award logos, it will encourage more applicants compared to a non-award-winning firm.

You can treat the run up and the actual event as a networking opportunity. Get your name out there, make professional and long-lasting connections with like-minded nominees, and increase your brand recognition. It would be silly not to utilise such an easy way to make multiple connections.

Benefits of Business Awards for Company Analysis

Awards are a fantastic way to benchmark yourself against competitors. You can show off your business with the innovation you have implemented and the diversity you have demonstrated. Applying for business awards is a great way to identify your business’s unique selling points and greatest achievements. On the other hand, you can see what other competitors are up to, and see where you can make improvements with your team and firm.

Benefits of Business Awards for Team Motivation

Becoming a finalist or winning an award, or even just being at an awards ceremony does wonders for company morale. Sitting all together at the table hearing your company being called out as a winner is a feeling like no other. Your firm and your team are getting the recognition that they deserve. This is only going to have positive consequences. The positive internal message it can create is huge, not just for the team but for individual members of staff. I recently nominated one of my team for employee of the year and they were absolutely delighted, and it was very well deserved. By giving your employees the recognition of their hard work, they are only inclined to keep it up and work even better.

A different perspective – Awards Sponsorship

Sponsorship is another angle you can take regarding awards. Having done this previously, they can be expensive. Here are a few things I would suggest to ascertain the level of ROI, and make sponsoring an award really worth it:

• Speak to previous sponsors and see if they thought it was worthwhile
• Check how much advertising the sponsors get in the evening’s publication
• How much do they promote the sponsorship throughout the whole process? We have sponsored ones where exposure has been huge, and then others not so much…
• How much exposure and involvement do you as a business receive after the event?
• Do you get contact lists / names and introductions of finalists?
• Will you be on the judging panel? This creates a day of networking and allows the finalists to see who you are, and learn about your business.
• As you can see, though you have to be careful and do your research with sponsoring awards, they can be great for brand recognition and networking opportunities.

Our Business Awards History

Here at the Eventus Recruitment Group, we are Professional Services Finalists at the upcoming BIBAs and EVAs Awards. We also have a history of awards. To name some:

• Business Support Services Award Winner 2022 at the Bay Business Excellence Awards
• Highly Commended Start-Up Award at the North East Cheshire Business Awards 2022
• Managing Director Siobhan Courtney has won the Women in Business Award at the Inspire Awards 2019.

So, why not take the plunge and enter awards that are relevant to your business? You never know, you could be the next winner!

About The Eventus Recruitment Group

We are award-winning recruitment specialists placing talented professionals within the Legal, HR, Finance and Accountancy sectors.

Here at the Eventus Recruitment Group, we offer realistic, honest and straight forward advice to both businesses and professionals, to grow your team or to enhance your career.

If you would like help hiring for a job vacancy, please click?here ?to contact us for a confidential discussion. With offices in Lancashire and Cheshire and recruitment consultants based across England, we are best placed to find the top talent in your industry and location.

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