WHY EMPLOYER BRANDING IS IMPORTANT FOR YOUR FIRM
Raw Selection
De-risking executive search for your Private Equity firm and Portfolio Companies
The definition of employer branding is marketing the entirety of the employment experience to help an employer's reputation as a place to work, and their employee value proposition.
Employer branding is challenging to get right as it is hard to show others what it is like to work somewhere before actually joining the business.
The most common strategy for showing employer branding is through social media photos and videos of company events, incentives, perks and office-based teams.
Another strategy which MUST be used is to have an up-to-date careers page on your website. Make sure this is easy to find and shows off your values and culture well.
Having employee testimonials on your website and social media will also help hugely with employer branding.
Other employer branding ideas that Raw Selection have used are:
- Meet the team video
- Featuring on relevant podcasts
- Sharing employee content on socials
- Write job descriptions that stand out
- Made a Life at Raw Selection LinkedIn page
- Took on trends such as TikTok
- Paid social media adverts
- Celebrate team successes
- Use relevant hashtags
- Guerrilla marketing
- OOH advertising such as billboards
- Use Instagram and Facebook stories
- Holding events
- Free tips, e-books and training for recruiters
Overall, if you are lacking in employer branding for your firm, you will find it more challenging to hire the right people for your team.
Make sure your employer brand strategies stand out, and try new things regularly to show that your firm is the best place to be.
For more employer branding advice, or to find out more about joining the Raw Selection team, contact Alex today: [email protected]
About Raw Selection: Raw Selection specialises in executive search, working exclusively with lower and middle-market Private Equity firms and their Portfolio Companies across Europe and North America.
If your Private Equity firm is looking to hire, or if you are looking for a new role within the PE sector, please get in contact with Alex, at [email protected]
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