Why Employ a Non-Exec?

I have specialised in digital media recruitment for over 18 years and have seen the huge benefits of hiring a quality Non-Executive Director (NED) or Advisor. Aspects of the media industry are experiencing troubled times, though we also have a lot to be thankful for. I feel for the sectors in retail, hospitality and sports. As an industry we’re always looking to get closer to our clients, whether that be agencies, Adtech, clients direct or publishers.

I am aware of many amazing C-Level directors; either looking for roles or had to take huge pay cuts just to keep businesses solvent. The main blocker to any business wanting to move into new areas or strengthen their position is affording and attracting top quality talent. If I had a pound every time someone wanted a rock star but could only afford a backing singer I’d be a millionaire! How can businesses stand out and pay for quality talent? To me the answer is clear, employ at least one NED.  

Take a start up for example. They may need to understand the market they’re launching into or want to move into. Perhaps new areas of business require the onboarding of senior talent. Often the board or VC’s won’t sign off the basic required to attract a player coach turbo. Founders are commonly very talented but no one’s amazing in every area, there are always blind spots. The NED is the perfect solution; they have an external view, vast experience within the chosen market / skill base required, amazing contacts and can help the executive board navigate VC’s, business issues, even winning clients for the business.

If you’re a client who wants to get in touch about the quality array of Non Execs out there, drop me a line on [email protected]