Why not embrace change?

As we look ahead to the new year, we’re all aware of how quickly things are changing. Political shifts, economic challenges and new technologies are all reshaping the way we live and work. While change can feel unsettling, it’s also an opportunity - if we choose to embrace it.?

According to a McKinsey survey, 73% of companies that prioritise agility go on to experience higher growth and profitability. For teams in marketing and business development, this means adapting quickly to new opportunities or challenges that emerge, rather than sticking to the old ways.?

So, how can we prepare ourselves to embrace change? Here are three things to keep in mind:

• Get comfortable with agility: Create more flexible structures within your team that allow you to respond quickly when things shift. Being agile means you’re ready to act when opportunities arise.?

• Keep an eye on new technology: Technology is changing at a rapid pace, and it’s important to stay ahead of the curve. Look for new tools and platforms that can help streamline your work, improve collaboration, or open new possibilities for your team.?

• Build resilience: Change can be difficult, but resilience helps us cope with uncertainty and bounce back stronger. Encourage a culture where change is seen as a chance to improve and grow, not something to fear.?

2025 is shaping up to be a year full of change, but embrace it, adapt to it, and you’ll find yourself not just surviving but thriving.??