Why Embedded Finance is a priority for UK B2B SaaS

B2B SaaS industry ?? Weavr.io and Censuswide 's latest research reveals some groundbreaking insights into the future of embedded finance. Here are my three key takeaways that every product manager should know:

High intention to implement embedded finance:

A staggering 72% of B2B SaaS product managers plan to embed a card or digital wallet within the next year. This trend highlights the crucial role of embedded finance in enhancing customer experience and driving revenue growth. It's not just about adding financial features—it's about integrating them seamlessly to improve user engagement and retention.

Strategic response to market pressures:

With revenue pressures mounting and competition fiercer than ever, embedded finance has emerged as a lifeline for many B2B SaaS platforms. The decline in venture funding and slower revenue growth rates have pushed companies to innovate and find new revenue streams. Embedded finance offers a clear path to profitability by providing value-added services that customers love.

Competitive advantage and customer demand:

More than half of the product managers we surveyed believe that embedded finance will give them a competitive edge. And with a quarter of them noting that their customers are already requesting these features, it's clear that embedded finance is not just a nice-to-have—it's a must-have. Meeting customer expectations while differentiating in the market is a winning formula.

At Weavr, we are thrilled to be at the forefront of this evolution. Our solutions make it easier than ever for SaaS companies to embed financial services and unlock new opportunities for growth.

As Neira Jones highlights:?

In this economic and geo-political landscape, non-financial SaaS businesses are not only challenged by the increased regulatory burden, but also by the need to grow revenue, monetise their platforms better, whilst increasing customer engagement in a highly competitive market. Embedded finance might just be the answer...”

I have attached the full white paper here, however, if you’d like to download a version the link is below.

?? https://www.weavr.io/blog/why-embedded-finance-has-moved-up-the-priority-list-for-uk-b2b-saas-platforms/?

#EmbeddedFinance #B2BSaaS #Innovation #ProductManagement #CustomerExperience #Weavr