Why Email Marketing Is Important for Lead Generation

When it comes to procuring leads for your business, many entrepreneurs tend to toss out the idea of email marketing lead generation. Instead, they think of it as old school or something only popular amongst Gen X'ers. But according to the stats, that couldn't be further from the truth. ?

With 99% of consumers frequently checking their emails throughout the day and at least 73% of millennials enjoying updates from brands through emails, having strategic email marketing benchmarks is crucial for your business.?

So if you thought email marketing was going away, then we've got some bad (but technically good) news. It's not. In fact, its importance within your marketing mix is only growing. Over the past 12 months alone, almost 8 in 10 marketers have experienced a surge in email engagement.?

Leveraging email marketing to generate leads is one of the best and easiest things a small business can do.

In this blog, we can't wait to show you all the reasons why email marketing is important for lead generation!

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