Why Email Marketing is Important and How it Helps You to Grow Your Business?

What is email marketing?

Email Marketing means promoting your product or service using email and develop personalize relationship with potential customers and clients.

Did you know that first email was sent 48 years ago by computer engineer Ray Tomlinson in 1971. This communication channel has become an inevitable part of people’s lives, while the number of email users has been growing steadily over the years.

How many users are there worldwide?

This year, the number of email users reached 3.9 billion, which means that over 50% of the world’s population is now using email. In 2020 we can expect the number of email users to climb to 4 billion. Over 293 billion emails are sent each day throughout the world.

Gmail, Hotmail, and Yahoo are the top three inbox providers. 85% of users check their emails on a smartphone.

Types of emails –

There are several types of emails like

1.   Offer email

2.   Survey email

3.   Newsletter email

4.   Informative/helping email

5.   Milestone

6.   Promotional email

7.   Lead nurturing email

Why email marketing? And How it will help?

Email marketing is one of the best and most effective ways to reach out to your audience and engage with them. Significance of email marketing is so great that every company should implement a plan by 2020.

Email marketing is also a very personal way of reaching your target customers. Email marketing works at its best when it’s come to personalisation. Email can be tailored to customer actions so that every communication is relevant to their interest. You can cover topics like changes in your company, victories, request feedback to your customer – this list is virtually endless.

• Email marketing is a cost-effective digital marketing strategy while traditional marketing channel like TV and print ads become costly now with all the fees involved. It’s not like email marketing is free it involves cost but it is very little compared to other channels. You may need to appoint an email content creator, and many businesses pay to use email automation services despite that, these costs are fairly minimal and essential.

Email marketing also provides a high return on investment (ROI). According to Campaign Monitor, every $1 spent on email marketing typically creates about $38 in ROI. This statistic indicates just how cost-effective email marketing can be for businesses, especially smaller businesses that are working with smaller budgets.

• Mobile marketing cannot be ignored when it comes to the importance of email marketing because the user of mobile device on a daily basis continues to grow. The number of mobile device user is expected around 5 billion in 2019.

In order to understand the importance of mobile marketing your business will need to create email content with a mobile responsive design. Make sure that your written content is short and sweet which effects to all email links to be clicked.

• Automate the email marketing process helps improve the relevancy and timeliness of your campaign. You don’t have to worry about waiting around for the perfect moment to send a message, your automation system takes care of that for you.
•  Learning what your audience wants is the key factor to making it big in email marketing. Using data that you’ve collected from your subscribers you can work to provide more personalized and relevant content that your readers are more likely to enjoy and take action on. This can improve both your open and clickthrough rates as well as your overall conversion rates.
• With email marketing analytics you can easily track and measure metrics of your campaign. This is how you measure tactics you are using working or not.
• Helps to drive visitors on your website

Quick tips to get most out of your campaign

1.   Use double opt-in instead of single opt-in

2.   Make your email consistent

3.   Segmentation of users

4.   Don’t use spam words in the email content

5.   Check score of your subject line

6.   A/B testing

7.   Offer more than sales message

8.   Use infographics

9.   Responsive interactivity

Following are one of the best email marketing service providers in 2020

• Mailchimp
• Sendinblue
• Aweber
• Zoho
• Constant Contact
• Get Response

How much email marketing cost?

Depending upon the service provider and goal of your campaign, on average, a mid-size business can expect to spend $9 - $1,000 per month on email marketing if they self-manage their campaigns (depending on the platform and number of subscribers) or $300 - $500 per month if they work with an agency. Reports show that 82% of marketers spend between 0% and 20% of their marketing budgets on email. However, it’s recommended that you dedicate 16% of your total marketing budget to email marketing.

This is a short article about the introduction of email marketing. Hope you understood the channel. If you have any query do comment down below. See you in the next one. Have a great day ahead!

#emailmarketing #emailformarketing #emailcampaigns #emailautomation #emailmarketingstrategy #emailmarketingtips