Why is Email Marketing Important for a Business?
What is email marketing? It is a technique in digital marketing that has been adopted by millions of businesses and brands around the world to increase their business opportunities. Using email marketing can help share information with current or potential customers in order to further business interests. There are a number of benefits of email marketing. Sadly, the inconsiderate use of for marketing has given it a bad reputation. The number of spam messages a person receives is enough evidence for this. However, the effectiveness of email marketing makes it one of the most suitable and effective ways of generating more revenue for your business.
Let us first consider the benefits of email marketing for small businesses:
Price
While there is an initial cost to set up and implement the email marketing system, its maintenance costs are negligible. If the business wishes to automate aspects of the email marketing would be some costs associated with it. However, the return of investment (ROI) is very high with email marketing. Surveys indicate that the ROI is often as high as 3800%, or 38 times the invested amount.
Reach a wider audience
With the proliferation of mobile devices and the availability of the Internet, a huge section of society has an email account and most of them are active users. Surprisingly, fewer people have a social media account than an email account. Therefore email marketing opens up the door to reach a much wider audience and has more formatting options.
Ease of use
Email marketing is easy to execute. It is easy to track previous correspondence. With a low investment rate and minimal technical skill, an email marketing system can be set up and operated which is a key benefit for small businesses. It also does not require technical skills to run an effective email marketing campaign.