Why is Email critical as a Marketing channel...
Why is Email critical as a marketing channel?
Email can be used to generate sales, enhance customer engagement, acquire customers, create brand awareness and reward customer loyalty. For existing customers, email marketing emphasises communication and awareness. For potential customers, email can be used to entice and attract in an outreach campaign.
Types of email marketing campaigns to gain engagement & enhance revenue…
These emails are sent out to first time clients after online registration, a welcome message usually works best when combined with a special offer?to further generate customer intent or action.
These campaigns boost customer retention and loyalty. These types of emails highlight milestones important to the brand or the customer and is usually accompanied by a special promo or discount code that the customer can use.
This email campaign is used to target customers in sales, especially those who have purchased similar items or those who have not completed their purchase. These emails also come with promotional codes or discounts that expire within a certain timeframe.
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For those involved in Ecommerce, sending an email about an abandoned cart can encourage customers to complete their purchase.
The benefits of email marketing?
Email marketing is very effective in generating customer interest. When done right it’s cost effective, fast and a simple way to keep customers informed and create excitement around new product launches or promotions.
Email marketing allows you to stay in touch with customers and website visitors. Proven buyers also appreciate being kept up to date with the latest product releases and promotions. Studies show it cost five times more to acquire a new customer compared to retaining an existing customer.
Email marketing has greater chances of being seen, compared to social media updates where they can miss out announcements and just scroll up on their news feed. With a few clicks emails can be sent to thousands of customers. Those customers are free to read at their own convenience whether they are online or offline.
Email Marketing is cost effective and relatively easier and cheaper to maintain. Some email Marketing providers have simplified the process, allowing for greater automation, Increased sophistication in personalisation and customisation.
What have you found to be most effective?