Why eCommerce and Luxury Sales Are Tough to Unite
Luxury eCommerce faces unique challenges compared to the overall market. While online luxury sales soared during the pandemic, they declined sharply post-2022 as customers returned to brick-and-mortar stores. In 2024, the disparity between online shares is stark: Luxury Watches, for instance, claim a mere 5.7% compared to 31.7% for the broader market.
This gap reflects the emphasis the personal experience that luxury shoppers seek — factors hard to replicate online. Also, the risk of falling for counterfeit items is rising. The most successful luxury category online, Personal Care at 27.6%, benefits from...Read more
ByteDance on the Fast Track With a High Level of Revenue and Strong Growth
As Chinese New Year nears, it’s time to reflect on shifts in global eCommerce. Alibaba remains the leader, with $1.3 trillion in 2021 eCommerce activity revenue. But, faced with regulatory crackdowns and a slowing Chinese economy, Alibaba’s growth has softened. Meanwhile, Amazon is closing the gap, achieving up to $1.1 trillion in 2024.
The real disruptor? ByteDance. Its Douyin platform has fueled 118x revenue growth since 2020 and a remarkable 51.7% increase in 2024 alone. By blending entertainment with impulse-driven shopping, ByteDance is riding the wave of social and livestream commerce. Now ranked among the top 4 global eCommerce players, ByteDance is set to overtake its competition and claim the...Read more
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Regional Carriers or Larger Shipping Conglomerates in European eCommerce
Choosing the right shipping provider is critical to customer satisfaction in eCommerce. Across Europe, regional carriers dominate, leading in over 56% of markets. For example, Chronopost in France (40.3%), Bpost in Belgium (38.9%), Bring in Norway (47.6%), ?sterreichische Post in Austria (51.6%), and CTT Correios in Portugal (44.6%) all outpace larger conglomerates.
DPD Group is the top player in markets like Poland (54.4%) and Ireland (52.3%), while GLS leads in Hungary (60.2%) and Denmark (54.8%). Surprisingly, DHL only claims the top spot in Germany, despite its global reach. Regional carriers also benefit from affiliations, like the E-Parcel Group, which links players like Chronopost and Bring to create shared systems and...Read more