Why EB Advisors Need a Strong Digital Presence
One of the biggest challenges of entrepreneurs like independent benefits advisers is “how do we get a client?
As people started to transition to virtual businesses, competition is increasing and the abundance of changes can also be difficult to track.?
How else will you find time and energy to reach out and engage with potential clients??
As a result, many businesses fail to survive – they have too many things on their plates happening at once.
Don’t get discouraged, the same problem is also being experienced by successful companies.?
Looking for clients now become more tedious than ever, so instead of doing cold calling and hard selling your services …
You have to start sharing the value you can offer. Create content about it, and create a way where you can share it with your target audience.
I have noticed the demand for website creation and building a strong digital presence is now needed … and how it is more convenient now to just type on your laptop, press send and your message is there available for everyone to consume!
This can take as fast as 0.01 Sec!
Before, it was more manual.?
Creating graphics, having it printed, knocking on people’s doors to promote your product, handing out brochures and pamphlets.?
You exert all this effort with no assurance if people will buy.
Other than what I have talked about, I’ll share a few struggles I’ve observed that most businesses have …
“Living in the age of technology, we have transitioned into a more competitive world of entrepreneurship.”
The Market is heavily saturated, there’s now a service for each price range, from a variety of beginners to experts.
How they are competing with different businesses and giving different client experiences.
It is a highly competitive market, yet the only way to survive is to position your business as an authority.?
I have been working in the Digital Marketing space for over a decade.
I have first-handedly seen the growth of businesses when the online digital strategy is executed well.
WHY ARE WEBSITES POWERFUL?
“If you have a business, you should have a website. If you don’t have one, you’re losing business to others that do have one.”
A website should cover your business’ purpose, who you want to help, and how you can help them.?
From building that engagement, and giving proof – you need to understand the strategy behind why a business invests in a good website.?
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Particularly for consultants, coaches, and virtual businesses …
Your website becomes your personal domain inside the internet (Similar to getting a stall inside a mall, or office space – but WAY cheaper!)
If you want to continue running your business in the long term, I suggest you start to invest in a good website.?
Imagine, your customers and competitors are online, and if you are not there for them to see, you stop being an authority in your field.
Websites have become an essential part of today’s business. I recommend that you start to create one (or invest in one)?
Eventually, you can improve it over time, but the main point here is to just start.
“The benefit of having your own website not just builds authority but makes you accessible to your audiences.”
Which eventually leads to more sales conversion.
Even from my own personal experience, when I do consultancy work for my clients – their biggest hurdle is putting their services out there.
That’s why I want to share the things that have helped me and my clients grow their digital marketing space.?
“Your business needs a strong digital presence so you can start to attract your dream clients.”
Working on your digital presence builds a stronger relationship with your audiences – whether it’s for connecting with your family, friends, or followers.?
The same goes for your business.?
Your brand gets to be heard …
Your value gets to be shared …?
And your business becomes easily relatable to your audiences.?
If you haven’t created your own website, or even have your social media profiles set up, you are missing out on connecting with the untapped high-potential market.?
Start thinking of creating a strong digital presence.
But do keep in mind that it won’t happen overnight —
You need to be consistent, and patient as you put yourself out there to achieve your business goals.?
Just start.
PS - a website is just one piece of having a strong digital presence. Watch out for my next posts for more.
In a world where everyone is fighting for attention, it's more important than ever to ensure you're standing out from the competition. Are you standing out?
HOP ON A CALL WITH ME and let’s talk about how I can help you build your authority!?