Why don't artists talk about technology?
Mariana Ballardin
Atriz | Professora de teatro e dan?a | Diretora de atores | Edi??o de vídeo/áudio
For the last 15 years, I have lived in a bubble built by the romanticism of the image of the #artist as something divine, a priest who accepted to stay on the fringes of society and orbit the system, without really being part of it, in exchange for living its chaos and giving birth to his pearls to the world. "Bibi Ferreira didn't go to her husband's funeral because she had a performance on that day!" Wow, that's what being a real actress is, thought me and my 30 colleagues at the height of our 16 years and dreams bubbling up in our imaginations.?
I didn't come to talk about the problems that exist in traditional and non-traditional artist education. Actually I did, a little bit. But, I want to put the spotlight on something more urgent. There is no deep dialogue between artists and technology. Why is this? Among my closest friends, actors, writers, theater directors, poets, musicians, singers, visual artists, comedians, arts educators, dancers, choreographers, film directors, screenwriters, a variation of subjects that make their lives and their craft their artistic creation. I'm an actress, and this has always filled my chest with love when I was in any circumstance out of my usual context. Filling out gym forms, "profession: actress". This status was what made me feel connected to my body, to the world. It is not only about the profession, it is about a way of seeing the world, a curious way, in which one seeks new perspectives, new experiences, new affections, devires. With theater, I have accessed places and had transcendental encounters.?
But do you know what being an artist has not brought me? Understanding the changes in the world I live in beyond the microscope that dates the subject and all its complex and passionate psyches.?
If you want to sit down with me and my friends to talk, know that you will be very well received. You will certainly laugh and have a lot of fun. But besides talking shit and making jokes about everything, we will get into philosophical conversations about the importance of listening, the importance of really listening to the other person. We will also talk about Ritornelo, Deleuze, Larrosa Bondia, Byung-Chul Han, Focault, Freud, Viviane Mosé. We will talk a lot about love. Do you know what you won't hear about at a bar table full of artists? And I'm talking about young people in their early 30s. You won't hear one sentence about TECHNOLOGY. No one is going to bring up the subject "have you seen how is going the crypto? Artificial Intelligence and all the TSUNAMI of possibilities that new AI applications have brought: a CREATIVE capacity that exists beyond what we could imagine when talking about a computer production. Beautiful, complex figures that are not limited to the design of contemporary pieces that would make Ryan Korban very curious, but also architectural propositions worthy of new Gaudí's, photographs that would make Sebasti?o Salgado intrigued, strong images for advertising pieces, not to mention the productions of game characters, fashion and shoe articles and art, paintings.?
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Oops, did I say #art? I'm not going to get into the discussion about what is or is not art. Not now. But I want to! I want to discuss it! I want to talk to my friends about #NFT, I want to hear artists' opinions about new #technological tools and how much it scares us. But also how exciting it is. There is no way we can live in that romantic bubble much longer. But is technology really that accessible? There is no ignoring the leaps that technology has been making in approaching artistic craft making.?
Art is not meant to fulfill a utilitarian function, but, admittedly, artistic creation has very hybrid boundaries when living in a capitalist world. If big platforms like Netflix, which produces at an ever-increasing speed to meet our entertainment-hungry eyes, have already been accepted by us romantics, stage artists, advocates of the presence, what's next with productions that don't even need actors anymore? I am not announcing an apocalypse, friends, but, YES, it is FUNDAMENTAL that we create a dialogue.?
Art and technology cannot be limited to a microphone and projector on stage - a classic combo of contemporary theater. Or Bob Wilson's light shows. It is necessary to talk more. You have to understand. You have to get involved. Talk about it. About the fear that haunts us, and especially to break through our ignorance of this whole universe.?
Climate Advocate | Policy @ Carbonfuture | Founder @ CDRjobs | Chair @ DVNE | Ex-Merkel, World Bank, Tech Entrepreneur | UCL-Cambridge-Harvard ????????????
1 年Thought provoking opinion piece on this fascinating nexus (tension or opportunity?) between art and tech ??