WHY DOMINO’S PROVIDES YOU WITH EXTRA OREGANO PACKETS?
After research, it's found that Domino's use?(TOMA) i.e Top Of Mind Awareness?strategy. The purpose of this strategy is to bring the first brand, product or service name to our mind in a specific category or niche.
Just think about it, why they will give you extra oregano when its market price is already big budget.
Imagine whenever you receive these extra seasoning packets, you either place them on a shelf or in your refrigerator.
Now, whenever you open the shelf or refrigerator the seasoning packets come in your line of sight and they trigger memories in your brain about the last time you had that pizza and you start craving for it yet again.
Thus, these few extra seasoning packets ensure that after you have consumed the primary product you reorder it again!
Although you may also have reordered the pizza again even if you had not received the extra oregano packets but the frequency of order gets much higher when you see those extra packets lying around.
Marketing strategy of Dominoes: By giving extra oregano and seasonings of rs 20–25 they will push you to order 500 rupees pizza.
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