Why doesn't the shoe always fit?!

Have you ever asked yourself this question?

‘Why aren’t I the same size shoe in all the brands that I buy?!’ or ‘Why doesn’t all my footwear fit me the same?!’

?Then thinking…

?‘I’m sick of returning footwear that doesn’t fit me correctly!’

It’s an age-old problem and its difficult to fix as so many factors effect ‘if the shoe fits’?for example?- style, last, toecaps, width, heel height, last, upper material, fastening system, insoles, linings… the list goes on!

?We believe this is a bigger problem than most people think –

In fact Michael Martin, Nike’s global head of digital products said “We reached a point of realizing this was not just the biggest problem but biggest transformational opportunity that we have.... No matter how good the shoe is, if the foot doesn’t fit well within the shoe, you’re not going to get peak performance from it.” Based on industry research they believe 3 in 5 of their customers is likely wearing the wrong size shoes!

Source; https://www.cnbc.com/2019/05/08/nike-is-launching-nike-fit-to-scan-your-feet-tell-you-your-shoe-size.html.

?In the work footwear market its arguably even more critical to get this right but why?

1. Size is a major contributor to your personal comfort. ‘If the shoe doesn’t fit’ your workday can me miserable!
2. It’s probably the only item of personal protection you’re using all day every day, likely the footwear your wear the most in your life, probably at least a 1/3 of your day!
3. Musculoskeletal issues – If your foot is not positioned correctly, it could go against the ergonomics of the shoe.
4. Toecaps don't feel great pressed up against your toes or the top of your foot!

In short its very important to get the right size product to fit you.

So why am I telling you this? Well we’ve spent the last 2 years developing an app in house called FootGauge, which can help alleviate these issues! Its not just an advantage for the wearer there’s plenty of benefits for the company selling the shoes & the planet;

• Reduced Returns - Can account for up to 80% of shoe returns!
• Improved Margins
• Stock Holding accuracy
• Reduced Environmental Impact
• Less replacement packaging
• Effective implementation of corporate footwear roll outs. (Especially if workers are remote!)

The app doesn’t just measure your feet it takes into account the specific information from the last (Tool used by a specific factory/style/brand to size the footwear), materials & style, and individual foot measurements to recommend the best individual size per shoe selected.

See Demo here - ?https://www.dhirubhai.net/feed/update/urn:li:activity:6791429884695592961/

This product is already available for our full range of Anvil Traction styles.

If your a end user or distributor who thinks this could be of for you, please get in touch!

Contact us at +44 (0) 1933 423 380 or?[email protected]?to find your ideal shoe size today!

Follow our content across social channels as over the coming months we are going to have some exciting things to share!

• LinkedIn -?https://www.dhirubhai.net/company/anvil-traction/mycompany/
• Facebook –?https://www.facebook.com/AnvilTraction/
• Instagram -?https://www.instagram.com/anvil_traction/
• Website -?https://www.anviltraction.global/

I hope this helped!

Best regards,

James Abbott

Head of Sales - Anvil Traction & FootGauge?

M: +44 (0)7706 349942 | E: [email protected] |?