Why does your marketing plan need a blog?

Let's face it, blogs aren't the only thing to include in your marketing strategy, but they are a brilliant start. We understand that the thought of creating a piece of writing for a blog can be daunting, overwhelming, or even seem like a waste of time. (When I first started writing our content, I over-analysed and rewrote draft after draft) I wanted to make a point but didn't want to state the obvious. I didn’t want to sound defensive or offend anyone, and often thought, "Who’s going to want to read anything I have to say? Who do I think I am?"

These insecurities are common when you start thinking about writing about what you know. But here's the thing: it’s what you know because you eat, sleep, live, and breathe your business. Other people don’t. And if you want to build trust, sharing your knowledge is a great way to start.

Enhancing Brand Authority

Sharing knowledge and insights

Creating and sharing top-notch content through blogs positions your brand as an industry leader. When you offer valuable insights and practical advice, your audience starts to see you as a trusted source. This trust builds brand loyalty, encouraging customers to turn to you whenever they need guidance in your field. Even if what you are saying simply reinforces what they already know and think -it's reassuring and encouraging to read it coming from you.

Engaging with your audience

Blogs provide a splendid platform for engaging with your audience. The comments section can become a place where everyone can share their thoughts, ask questions, and provide feedback. This interaction creates a sense of community and keeps your audience engaged. When readers share your content on social media, it amplifies your reach and attracts new followers.

Boosting SEO Performance

Incorporating keywords and phrases

Blogs are a powerhouse for improving your website's SEO. By strategically sprinkling relevant keywords and long-tail phrases throughout your posts, search engines recognise your site as a top contender for those terms. This helps your website leapfrog to higher ranks in search results, making it easier for potential customers to find you. It’s like a treasure map leading straight to your digital doorstep.

Generating backlinks

Quality blog content can attract backlinks from other reputable websites. When others link to your blog posts, it signals to search engines that your content is valuable and trustworthy. This can significantly boost your site's authority and improve its search engine rankings.

Driving Traffic to Your Website

Utilising call-to-actions

Every blog post is an opportunity to drive traffic to your website. By including compelling call-to-actions, you can guide readers towards taking specific actions, such as signing up for your newsletter, downloading a free resource, or making a purchase. Effective CTAs convert casual readers into leads, fueLling your marketing funnel.

Content sharing across platforms

Sharing your blog content across social media platforms can significantly increase your website’s visibility. When your blog posts are shared, they reach a broader audience, driving more traffic to your site. This not only boosts your web presence but also enhances your social media engagement.

Establishing Customer Connections

Storytelling and brand personality

Blogs give you a golden opportunity to showcase your brand’s personality through storytelling. Sharing tales about your brand’s journey, values, and mission humanises your brand. It makes your business more relatable and memorable to your audience, encouraging stronger customer connections. It's like having a good chinwag over a cuppa.

Building a community

Regular blog updates help you build a loyal following. When readers know they can expect consistent and valuable content, they’re more likely to return. This consistency nurtures a community of loyal fans who actively engage with your brand and become your brand advocates.

Blogs are more than just a tool for sharing news and updates; they’re a powerhouse marketing asset. From enhancing brand authority and boosting SEO performance to driving website traffic and building customer connections, blogs play a crucial role in modern marketing strategies.

AND THE REAL SECRET (for those who have read this far!)

Make your blog piece work super hard for you. You've invested time and effort to research and craft an informative, engaging piece, so why not maximise its potential? Here’s how:

• Post it on your website’s news section.
• Share it as a LinkedIn article.
• Include it in your email updates.
• Break it down into digestible, quick-fire posts for all your social media platforms.

Why not start a blog today and turn your marketing efforts into spectacular results?

And if you’re struggling to get started, give us a call or send an email to book a session. We can brainstorm ideas, polish something you’ve already written, or chat about your message and draft it for you.

Warmest regards

Louise