Why does your LinkedIn profile matter?

The power of LinkedIn profiles is underestimated. We often forget that the profile page is the opportunity to convert. (Follow, connect, sell).

Your profile is one of the most important assets for building trust.

In other words, you don't have any chance to sell anything without people checking your LinkedIn profile.

Let's check in more detail.

Nobody reads you every day

Nobody is reading your content daily. Yes, some people engage daily to be visible and support you.

But the people you want to reach don't read your content daily. Or remembers you after a while.

Having a memorable profile is a key differentiator here.

Check the people who visit your profile, you'll understand the importance of it.

You might be missing out on opportunities.

Networking magnet

Think of your LinkedIn as a magnet. Over 1B potential connections.

And you want the right ones to stick - hopefully.

Your profile is one of the 'why you' factors.

Check your profile and try to find reasons to understand your expertise, skills, and background.

To make the right connections stick, ensure your profile effectively communicates the value you deliver.

Opportunity to showcase your worth

For example, No one will understand if you are a growth engine unless you show off your learning curve. Certificates, articles, projects.

And if you're looking for clients, you can present social proof without being salesy.

LinkedIn profile is your professional history.

Conclusion

LinkedIn profile is the most important and individual place where you can use to prove your expertise, and past successes and showcase the things that structure your personal brand.

Get everything you need to build your personal brand in a simple way: