Why Does Your Business Need Google AdWords?

1. Reach your customer when they want your services or products

Any business, regardless of size, wants to be found on the first page of Google. Getting seen by customers at the exact time they are looking for your information, products or services is intent marketing (marketing based on someone intending to find your products or services), and it’s profitable.

2. Reach your customer when they are reading content related to your services or products

The Google Display Network enable you to reach users on thousands of websites, it will place your display ads against related content and audiences across thousands of sites. It help you to expand your reach as you are not only limited to reach to those who are searching for your services or products.

3. Follow Your Customer with Retargeting

With Google Adwords, if an interested customer has visited your website and when they leave your site, you can target your ads to follow them on the Google Display Networks, or Google search.

4. Instant Source of Relevant Traffic

Unlike organic search engine traffic which often takes time and effort to develop into a reliable traffic source, Google Adwords provides instant visits to your website once your campaign is up and running. This means from day one you can start getting relevant traffic to your website.

5. Get Measured Results

There are several customizable options to track and measure the effectiveness of your ad campaigns. You can set and track your own goals for:

• Return on Investment (ROI)
• Leads and Sales
• Brand Awareness and Recall
• Traffic to your Website