Why does your brand’s Verbal Identity matter, advancing your brand's perception with earned media and other insights
This month’s?Worldcom?PR Tips & Highlights?is packed with expert advice and guidance.
>>Keep up to date with our latest expert communication news and analysis?by subscribing to our regular newsletter .
What is Your Brand’s Verbal Identity, and Why Does it Matter?
By?Beutler Ink , Washington DC, United States
Verbal identity is what you say about your brand, how you say it, and who you say it to. It’s the foundation of how you tell your story to the world. Getting clear on it empowers you to communicate confidently, consistently, and coherently.
How to Advance Brand Perception and Relevance With Earned Media
By?Airfoil Group , Michigan, United States
While brands understand the importance of earned media, it’s a strategy that often sits on the sidelines because most don’t know where to start. Keep reading to see how you can go the extra mile with your earned media strategy to advance brand perception and relevance.
Introducing SALUS
Worldcom Launches New Crisis Preparedness and Protection Service Called Salus
Salus is a Worldcom-branded crisis preparedness and response service designed to help organizations protect high value human, physical, intellectual or brand assets in the event of a crisis occurring. The service is designed to protect brands in one or multiple countries by using the same preparation approach with support from local crisis experts who understand the country’s local market context.
News from around the Partnership
Four Worldcom Partners Earn “Agency Elite Top 100” Status from PRNews
We are honored to announce that four of our partners have been named to this prestigious guide dedicated to the most innovative PR & communications firms in the business. Congratulations to?Coyne PR , Parsippany, NJ,?Raffetto Herman Strategic Communications , Seattle, WA,?Sachs Media , Inc., Tallahassee, FL,?The Bliss Group , New York, NY. See The Full List >>
Mike Liew To Receive 2022 Individual Achievement SABRE In Singapore
领英推荐
Congratulations to Mike Liew, our partner at?IN.FOM , who has been honored with the Individual Achievement Asia-Pacific SABRE Award in Singapore. Mike Liew co-founded IN.FOM in 2011, helping to build what would become the youngest of PRovoke Media's Asia-Pacific Agencies of the Decade. Read More >>
Raffetto Herman Strategic Communications ranked among Inc. Magazine’s 5000
The ranking compared growth over the past three years, and RH Strategic Communications' growth over that period topped 86%.?RH , our partner in Seattle, WA, is also one of only a few PR firms to be recognized this year. Congratulations!
Partner Drew Piers Awarded Highest Honor for FSU Young Alumni
Our partner and Managing Director at?Sachs Media ?in Florida, U.S., Drew Piers , has been awarded one of only five Reubin O’D. Askew Young Alumni Awards this year, the highest honor bestowed to young alumni by the Florida State University Alumni Association. Congratulations!
The Best Careers in PR
Are you looking to grow your career in PR and communications? Do it at one of the best agencies in the world! Check out what positions are open within our partner agencies.
Want to Review Your 2022 Communications Strategy? Use our free Self-Assessment Tool
Worldcom PR Group's?Communication Self-Assessment Tool?is a unique resource to measure your Communications performance. The tool includes questions about 10 Communications dimensions, all of which are important for effective communications. It is free to use, and provides instant results which you can download and share with your team.
As the pandemic has changed everything, it makes sense to review your communications approach to see if it meets the needs of a 'new' world we are in. Use this tool now to help identify your strengths and where you can improve.
Thanks for reading! We hope these highlights will add value to your PR & Communications efforts in 2022.
Keep up to date with our latest expert communication news and analysis?by subscribing to our regular newsletter .