Why Does the Predictable Future Prevent Us From Innovating?
Mark Capper
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We’re all creatures of habit with intellectual and emotional blind spots that prevent us from doing things differently. Often, we do what we’ve always done so we can maintain a knowable outcome. Companies have massive blind spots too. If they continue on as they are and keep doing the same things, year after year, the predictable future guarantees that they’ll get more of the same and nothing will change. Transformation is hard to come by and sometimes, we want to change but don’t know how. Other times, we don’t yet see that we must change, in order to keep going.
That’s why we create, generate and prove the viability of new ideas, services and business models that work, leading us from the predictable future to transformative innovation. We shift our clients from the probable and unsurprising future to a position where innovation can really happen, so innovators can actually bring the changes that companies need to survive, adapt and grow. We figure out what viable positions actually exist BEFORE something is developed, so there are guarantees it will actually perform and connect with the people who want and need this innovation.
Kompas Strategy brings in diverse outside experts with perspectives that have been inaccessible to an organization, dislodging from the predictable and expected, navigating around blind spots so our clients can see their previously unpredictable future.