Why Does Google Prioritize Human-Written Content in Search Results?
When you search for something on Google, you expect to find the most relevant and high-quality information available. Google's mission is to organize the world's information and make it universally accessible and useful.
To achieve this goal, Google's algorithms prioritize content that is written by real people. In this blog post, we'll explore why Google likes content written by people and how you can create content that resonates with both users and search engines.
Human-written content offers unique perspectives and valuable insights
One of the main reasons why Google prioritizes human-written content is that it often offers unique perspectives and valuable insights.
When people write about a topic, they bring their own experiences, opinions, and expertise to the table. This can result in content that is more engaging, informative, and relevant to users.
For example, let's say you're searching for information about the best hiking trails in your area. You might come across a blog post written by a local hiking enthusiast who has explored all the trails in the area. This person can offer insights and recommendations that you might not find in a generic travel guide or directory listing.
Expertise and authority matter to Google
Google places a strong emphasis on the concept of E-A-T, which stands for Expertise, Authoritativeness, and Trustworthiness.
When content is written by recognized experts or authoritative sources, it is more likely to demonstrate these qualities, thereby enhancing its credibility and relevance in Google's ranking algorithms.
For example, let's say you're searching for information about a medical condition. You might come across a blog post written by a doctor or medical researcher who has published peer-reviewed studies on the topic. This person's expertise and authority can lend credibility to the information presented in the post, making it more valuable to users.
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Google understands natural language and context (NLP)
Google's algorithms have gotten really good at understanding natural language and context. When content is written by people, it often uses natural language and context that Google can understand better. This can result in more accurate and relevant search results for users.
User engagement and satisfaction are important to Google
Google wants to provide its users with the best possible search experience.
When users find valuable, well-written content that addresses their needs and interests, they are more likely to spend time on the page, interact with the content, and share it with others.
These positive user signals can contribute to improved search rankings, as Google seeks to prioritize content that resonates with and satisfies its users. For example, let's say you're searching for information about a product or service.
You might come across a blog post written by a satisfied customer who shares their personal experience using the product or service.
This person's positive review can help Google understand that the product or service is valuable and relevant to users, making it more likely to appear in search results.
How to create human-written content that resonates with users and search engines? Now that we've explored why Google likes content written by people, let's look at some tips for creating content that resonates with both users and search engines:
Google prioritizes human-written content in its search results because it offers unique perspectives, expertise, and valuable insights that cater to the diverse needs of users.
By creating high-quality, expertly crafted content that resonates with users and demonstrates E-E-A-T, content creators can enhance their visibility and relevance in Google's search results, ultimately contributing to a more valuable and satisfying search experience for users.