Why does generational marketing matter?
There are now five distinct generations of consumers, each with unique buying motivations. Taking the time to understand these generational differences will help strengthen your connections with your markets, gain their trust and keep your product top of mind.
Why generational marketing matters?
Different generations have unique values, preferences and behaviors shaped in part by their experiences and societal influences.?
Media Relations Agency’s collaborative team spans the four generations that comprise the bulk of our clients’ target markets. Because we represent and understand these generational differences, we are better equipped than some other agencies at helping you craft messages and choosing the most appropriate communication channels to connect with each age demographic.?
Which generations are you targeting??
Generation Alpha is the next group, but at ages 0-11 years old, they aren’t yet making a significant impact on buying decisions.?
Done correctly, generational marketing can create more relevant and compelling marketing campaigns that drive engagement, loyalty and ultimately, sales. Call us at 952-697-5269 or use this form to arrange a complimentary consultation. After our initial meeting, we will also send you a copy of “The CEO’s Guide to Marketing” as your thank you.
Written by Media Relations Agency's COO, Heather Champine