Why does everyone want WFH in Tech ?

It has taken 24+ months for tech firms to get Talent back in the office. And small players are using WFH as a carrot to get great talent to leave the Big Tech firms. If you have wondering what can help get Talent back in the workplace, then read on !

Bringing technology back to the workplace in India by 2024 is a vision that many businesses and tech enthusiasts are pursuing. The Covid-19 pandemic has accelerated the adoption of remote work, leading to a surge in demand for digital tools and resources. However, with the shift towards return-to-office, there is also an increased focus on enhancing productivity, communication, and collaboration in the workspace. India is a major tech hub and is expected to continue driving innovation in this area. Therefore, bringing technology back to the workplace in India by 2024 will likely involve a combination of advancements in hardware, software, and infrastructure to support a seamless and efficient work environment for employees.

As students of marketing, we know about the PULL and PUSH strategies for customer acquisition. We know PULL STRATEGY is better because of :

1. Customer Engagement: Pull strategies foster deeper customer engagement by providing valuable content and information that aligns with their interests, leading to stronger brand loyalty.
2. Permission-based Interaction: Pull approaches rely on customers actively seeking out information, ensuring interactions are welcomed, reducing intrusion, and fostering trust.
3. Long-term Relationship Building: Pull strategies focus on building lasting relationships through education and value delivery, nurturing customer loyalty beyond immediate transactions.

The same thing works out for keeping Talent engaged in the workplace - on various levels . To build an effective PULL STRATEGY for #talent , especially #tech, do check out this article by Reuben Ray : Workplace Social : https://www.dhirubhai.net/feed/update/urn:li:activity:7172125000555069441/

New and Innovative is the way to stay ahead in this war of Talent , Productivity and ROI .

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