Why Does Every CEO Need to Be a Partnership Ecosystem Leader?

Why Does Every CEO Need to Be a Partnership Ecosystem Leader?

Six Timer - Jay McBain Joins Ultimate Guide to Partnering?

We are thrilled to welcome special guest Jay McBain, industry analyst, as he joins our host Vince Menzione for an enlightening discussion. Together, they navigate the ever-evolving landscape of the technology industry, covering diverse topics such as changing market dynamics, the transformative influence of generative AI, and the digital-first mindset adopted by millennial buyers. Join us as we uncover invaluable insights into business strategies, partnership dynamics, and marketplace trends.

Whether you're a CEO, industry professional, or tech enthusiast, this discussion promises to be intellectually stimulating and enlightening. Take advantage of this opportunity to better understand why every CEO needs to be a Partnership Ecosystem Leader.

What You’ll Learn?

1. Why CEOs should prioritize channel leadership with industry analyst Jay McBain. (0:00)

2. The changing nature of buying and decision-making in the digital age. (0:53)

3. Market trends and the role of partnerships in 2024. (5:52)

4. Platform companies and their success factors. (9:49)

5. Tech industry growth and marketplace fees. (13:31)

6. AI and its impact on the tech industry. (17:43)

7. Partner opportunities in the mid-market. (22:36)

The Doors Are Now Open!

I am thrilled to welcome you into a world that delivers unparalleled insights, best practices, and essential information to unlock your potential as a partner and propel you towards your most ambitious goals. This is a world crafted for partners like you.

Our journey began seven years ago with a vision to empower partners in the complex world of tech giants like Microsoft, Google, and AWS. It started with a podcast.

Today, Ultimate Partner’s mission is clear and bold, “empower every individual, organization, and partner to achieve more through successful partnering.

As an Ultimate Partner Experience Member, you will unlock a growing treasure trove of resources. Dive into recordings of our events, exclusive podcast episodes, and a wealth of unique content, all designed to enhance your Cloud Go-To-Market (GTM) strategy and ecosystem growth. We are in our early days and expect much more to come.

As an innovator, being part of this experience is more than joining a community; it’s about integrating into an ecosystem brimming with innovation and collaboration. Here, shared experiences and insights are your gateway to progress, offering connections with peers and resources to elevate your Cloud GTM strategy. This is your platform to engage, seek support, and contribute to our collective growth.

I’m thrilled to welcome you to this journey. Let’s navigate, thrive, and redefine success in the tech partnership landscape together. Come Sign Up

"Ultimate Partner Experience is LIVE"

Join now and take advantage of a unique early bird offer, together let us Spark the Ecosystem!

As a member, you gain exclusive access to a wealth of resources: recordings from our events, episodes of the Ultimate Guide to Partnering Podcasts, and a treasure trove of never-before-seen content like workshops and special events – all curated to empower your journey.

We also plan to host guests, panels, live workshops, and courses for bi-directional learning.

Depending on your level, you will have access to the following:


  • Ultimate Partner LIVE Replay
  • Member Connection & Chat
  • Job Connection Board
  • Past Event Replays
  • Future Event Replays
  • Resource Library
  • Digital Event Access
  • Priority Access & Discounted Rates for Events
  • Exclusive Access to Workshops & Courses
  • In Studio Events
  • Monthly Leadership Call
  • Eligible for Speaker Opportunities
  • Eligible to Lead Workshops & Courses
  • Opportunity for Chapter Leadership
  • Opportunity for Sponsorship


Joining the Ultimate Partner Experience means more than entering a community; it’s about becoming an integral part of a vibrant, dynamic ecosystem of builders and innovators.


Nils Smith

Marketing Innovation | Serial Entrepreneur | Nonprofit Fundraising | Social Media Strategy | Blockchain Technology | AI Enthusiast | Love LI Polls ??

11 个月

Can't wait to check it out! ??

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Nirav Desai

VP & GM- Workspan | Tech Executive | CMO | Ecosystems & Partnerships | Category Builder

12 个月

Two absolute thought leaders in the Partner Ecosystems space!!

TR Garland

As Editor-in-Chief for Podcast Magazine?, I've acquired "insider information" about what makes podcasts profitable. Now, I use it to help professionals increase their Reach, Respect, & Revenue (??? using podcasting ???)

12 个月

Exciting news! How can CEOs transition to strong partnership leadership successfully? ??

Iva Vlasimsky

Authority Marketing Consultant | Helping Microsoft Partner Organisations & Individuals Build Thought Leadership | Founder & CEO @Narativa Communications

12 个月

Wait, so this is not the new and improved NBC studio? ?? Looks very professional. And a great conversation to start with.

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