Why does EA think in-game ads are better business than a Mandalorian game?
We have a stacked edition of the digest this evening, with a featured blog on EA's take on in-game ads, another featured blog on the craft of game trailers, and news-aplenty from the likes of Microsoft, Ubisoft, and more.
What are we doing here people?
I think EA had an easy bet here. Its traditional "gamer" demographic has long valued The Mandalorian's core power fantasy: that of a lone masked gunman wandering a lawless landscape whose moral compass isn't guided by the same beacons as the Star Wars franchise's core heroes. (Heck, the show has been sometimes criticized having video game-type sidequest logic).
The show's pop culture power is already built on the work of the video game industry. Its allure is built on organic fan interest in characters like Boba Fett (a background character of so little initial interest to Lucas he consigned him to a goon's death in Star Wars: Return of the Jedi) that was nursed in part by games like Star Wars: Republic Commando and the Knights of the Old Republic duology. Bringing the Mandalorians home to video games is as close to a corporate virtuous circle as you can get.
Making a game trailer is like making music: you have to decide what kind of piece you want to write.
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The marketplace will initially house first-party titles, but external partners could be ushered in 'shortly after.'
This Early Access town ain't big enough for the two of us.
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