Why does Djokovic have a tennis coach?

In a meeting the other day my college Eric said “ you should wrote a blog about that”…so I have.

It’s an interesting conundrum isn’t it that the best player in the world still has a “coach” to help them…but how can that be?

Well, the first thing to recognise is that the coach MUST be credible and know what they’re talking about. Djokovic has Marián Vajda as head coach - he was a good player in his day but has been subsequently recognised as the best coach in the world. Djokovic has also retained Boris Becker and Goran Ivani?evi? as coaches at various times (clearly they need no introduction whatsoever).

Obviously Djokovic wouldn’t take tennis advice from you or I.

The second thing is that Djokovic’s coach isn’t there to teach him how to swing or hit the ball their job is to i) revenue his brilliance, ii) keep him focused, and iii) be an external advisor and “sounding board” for his ideas.

That’s what we are there to do, and how we do it.

If it looks like a expert, swims like an expert, and quacks like an expert, then it probably is an expert.

(excuse the joke but people who are experts look like they are)

First, we are credible. Everyone in the DLAignite team is an expert at social and this is evidenced by the fact that they have large followings, are prolific posters of content and get loads and interaction on that content and deal with the cornerstones of social success (growth, publishing & messaging) in a programmatic and efficient way. Second, we are that i, ii, iii that the Djokovic needs. We advise (from a position of knowledge) we keep our clients focused and we provide that sounding board to help push them outside of their comfort zone.

I am always driving myself to create more engaging content, publish more and generate more conversations and, without wishing to sound arrogant, I am pretty good at it…but nothing thrills me more than when one of the people I’m coaching becomes a Djokovic and lands a huge piece of business or has a post get 500 or 1000 likes & comments…and I know all of my team feel exactly the same way.

We are facilitators, hand-holders, confidents, supporters, coaches and friends to all of our charges. We are kingmakers like Marián Vajda is, and like with Vajda we do this from a position of understanding and experience not from having read it in a book.

I’m not saying that you MUST choose DLAignite to help you scale the heights of becoming fluent in social or indeed a social organisation, but I am saying is that this is no place to be working with someone who hasn’t lived and breathed what you’re going through. In an environment where there are 750,000,000 you certainly don’t want a mistake to go viral or to waste your chance to make a good first impression. So whatever you do, make sure you do your homework as social is a place where what you know is irrelevant, what you do is all that matters and if the person training you hasn’t “done” they simply cannot understand the challenge that you face.