Why does BEMBEL-WITH-CARE engage with these festivals?

BEMBEL-WITH-CARE has made a name for itself as a sponsor partner of some of the biggest summer festivals in recent years. In particular, the company has established a strong presence at World Club Dome, Rock am Ring, and Wacken Open Air. But why does BEMBEL-WITH-CARE engage with these festivals?

Proximity to the target audience and community management are of great importance to us. By partnering with various summer festivals, BEMBEL-WITH-CARE succeeds in directly engaging with a large number of festival-goers. Festivals attract thousands of people every year who share a common passion for music, fun, and unique experiences. Here, we have the opportunity to engage in direct dialogue with the target audience and better understand their needs and desires.

The diversity of our target audience who attend these festivals is another crucial factor for BEMBEL-WITH-CARE's partnerships. The World Club Dome in Frankfurt is one of the largest electronic music festivals worldwide, attracting a young, trend-conscious, and dance-loving audience. Rock am Ring, on the other hand, is a traditional rock festival that draws rock and metal fans of all ages. Wacken Open Air is a mecca for heavy metal enthusiasts from around the world. By being a partner of these different events, we can directly reach our fans on-site and enjoy a good time with them.

Our goal is to create the ultimate festival experience for our BEMBEL-WITH-CARE community in our designated "Bembelzone" and other activities at the festival. A highlight of our Bembelzone is the "Durstl?schzug" (thirst-quenching train), a branded refreshment cart that provides the thirsty festival-goers with refreshing apple cider. The Durstl?schzug serves as the central meeting point for all BEMBEL-WITH-CARE fans. Another highlight in the Bembelzone is the "Bembel-Riding," an exciting attraction where festival visitors can ride on a giant can.

To ensure that the BEMBEL-WITH-CARE community is also part of the festival outside the Bembelzone, on-site promo teams are deployed. These teams distribute festival wristbands, stickers, and tattoos, allowing visitors to identify themselves as part of the BEMBEL-WITH-CARE community. In addition to the Bembelzone, there are can-shaped beverage carts distributed throughout the festival grounds.

The partnerships of BEMBEL-WITH-CARE with festivals like the World Club Dome, Rock am Ring, and Wacken Open Air offer us a unique opportunity to be close to the target audience and engage in community management. The diversity of target audiences at each festival allows us to reach a wide range of festival-goers and create memorable experiences for them.