Why Do You Need A Website?

Websites are the most professional way for a company to market itself on the internet. A tool that can give you a competitive advantage and help you reach customers so your business can get off to a good start.?

However, every business requires a website for a variety of reasons. If you’re still undecided about creating your very own website, keep reading:

Reasons Why Your Business Needs a Website

Achieve a professional look

84% of modern-day consumers believe that a company that has a website is more reliable than one with only a social media presence.

A professional website for your company adds credibility to it in ways that no other social media profile can. Anyone that knows your business name or handle can easily create a fake Facebook page or Instagram account. The pictures and captions may even be very similar to the ones that you post. A personal website is one of the most professional ways to differentiate yourself from the competition.

You can also use your website to display any professional certifications, projects, or awards that your company has received. You can also create your email address with your brand name if you have a website - which adds a level of professionalism and credibility.

Attract more customers online

A well-designed website gives you access to a plethora of additional Search Engine Optimisation (SEO) tools and strategies. Each piece of your content should be focused on a different keyword so that your site can rank for more keywords as your content library begins to expand.?

Many advertising tools such as Google Ads and Facebook Ads, can help direct and increase traffic to your website. Well-optimised websites will appear on the first page of Google searches, attracting new customers.

A website is also an excellent place to easily make your contact information available to potential customers. Modern websites also make it easier to add a contact form, which can allow your customers to contact you safely and easily.?

Showcase your products and services

One thing to note is that displaying high-quality photography on your website can show potential customers what you and your brand are all about. You can also use our website design and featured images to give people an idea of what it is like to visit your brick-and-mortar location (if you have one). This works especially well if your brand is inextricably linked to the “feel” of your location.

Your website is also the first stepping stone that your customers will go to learn about your business and discover information about your product offering. Whether your business is online or offline, all of your marketing should originate and lead to your beautiful website.

The great thing about the internet is that it allows websites to be accessed from anywhere in the world, 24 hours a day, 365 days a year. This allows you to reach out to more people and promote yourself all the time This keeps your business at the forefront of your customer's minds.?

Establish your place in your industry

Did you know that as of 2021, 71% of small businesses have their very own website and 81% of customers do their research on products online before purchasing them??

If your competitors are online while you are not, they will have the upper hand to capture the first interactions with potential customers. Creating a website provides you with a space to share what you and your business are all about?

Affordable but a long-term investment

As of January 2021, almost 4.66 billion people (59.5% of the global population) have access to and use the internet. As we progress further into the digital era, your business will become invisible to everyone unless you invest in a website.?

If you're willing to follow a simple, non-technical DIY approach, you can build a website for under $100/year. However, if you want to make the most of your website, we recommend partnering with a reputable marketing agency, like Elephant in the Boardroom!

Conclusion

There are numerous reasons why every business should have its website. Many people use their websites to showcase their brand information, sell products and services, or have an online presence that benefits them in a variety of ways, including marketing. However, we assure you that having a company website is just as important as having a store, office, or even a phone number.?

Are you looking to set up a website for your business?

If you need assistance with any aspect of digital marketing - website creation, website design, or even just getting started with your online and social media presence, Elephant in the Boardroom is here to help you out!

Get to know more about us!