Why do you need to Translate your Mobile App?

According to data.ai, Indian users spent 750 billion hours on mobile applications in 2022. From reading the news to managing work and even daily routines, we always have a counterpart in the form of a mobile app. Our daily professional and personal lives are heavily dependent on mobile applications. The ability of a mobile application to keep users engaged plays a major role in its success. According to Google India, 9 out of 10 users prefer consuming online content in their native languages. Thus, multilingual mobile applications have taken a front foot in the app market as they attract language-first customers.

Multilingual mobile applications: the trendsetter in the app market

In 2022, the revenue from mobile applications was $346 billion.? With the right translation and localization efforts, your application can be at the forefront of the competitive app market. Mobile app translation is the process of translating the text in the user interface of the application from one language to another. Today, translation efforts go beyond the textual content of the application and look at every aspect of the application, such as UI elements, app features, graphics, etc., being adapted for language-first users. This is known as localization. For businesses that are eager to set a stronger footprint in their target market, the key focus is communicating with the customers in a language of their choice.

If you are business with a mobile application that has not yet shifted into the multilingual space, here are some of the key reasons why you should do it now

Expanding your customer base

Localization of your application is an effective strategy to increase your customer base as well as the popularity of your mobile application. When your app gets translated into multiple languages, it shows your commitment to the inclusion of your language-first customers. Customers will feel more at ease considering your product or service if you communicate in their preferred language. Therefore, when you localize your mobile app in multiple languages, it makes your app appealing as well as approachable for customers.?

Enhance user experience

Mobile app translation can significantly increase your user engagement and the number of downloads as well. By effectively localizing your mobile application, you not only provide users with an enhanced experience but also gain the loyalty of your language-first customers. You can create access to a wide range of opportunities that were previously unattainable by making the right investments in localization projects that address both translation and the linguistic and cultural subtleties of the language.?

Better Ranking in the App Store

A variety of mobile applications are being released every day on the market. If you are looking to increase the number of user downloads of your application, localization is the right step. The positive reviews from the users can have a significant impact on the application’s exposure and ability to rank higher in the Play Store. Localization can also help with app store optimization (ASO). App store optimization helps you connect with relevant users and highlight the unique selling points of your application.

Maximize your business potential

By translating your mobile application, you can expand your company's reach into new markets in addition to existing ones. You can easily connect with a diverse range of language-first users through a multilingual mobile application. Localization ensures that the application is more accessible and user-friendly for the target audience. This opens the door to new markets and increases your business's revenue potential.

How can we help you?

Process Nine's MoxVeda is a best-in-class technology for mobile app localization, and it allows for both on-premises and cloud deployments. Mox Veda allows you to localize your mobile application without changing the source code or design elements. With this technology, you can have high-quality contextual translations with little or no effort at all. Quick multilingual launch and simple maintenance are some of the highlights of MoxVeda.

To learn more, get in touch with our localization specialists right now!